Queen of our screens Emma Willis launches second bedding collection

Emma Willis teams up with Dunelm once again, to launch four new bedding designs

The new Emma Willis bedding collection for Dunelm offers four fabulous new designs. All inspired by Emma's travels, and time spent with those she loves most the designs are perfect to transport our homes to faraway destinations.

With each design taking on a different style, allowing you to choose a look that best suits your own personality. From tropical leaf prints, inspired by the Maldives, to tailored checks from the British countryside – there's a design for all tastes.

Emma's home:  Inside Matt and Emma Willis' home in Hertfordshire

All four new design collections comprise bed linen, cushions and throws. Prices start from £20.

New Emma Willis bedding range

Totally tropical 'Maldives' bedding

bedroom with marble flooring and pink and white wall with wooden window sill

(Image credit: Dunelm)

Maldives bedding by Emma Willis for Dunelm

The new Maldives bedding collection features on-trend contemporary palm leaves in eucalyptus green, the colour of Maldivian waters.

‘ The Maldives is one of my most memorable holidays with my family,' recalls Emma. Of this new design she says,' Be transported to a calming retreat with this design. We'll have you dreaming of warm exotic escapes in no time.

Smart tailored 'Ruston' bedding

bedroom with wooden flooring and white wall with double bed

(Image credit: Dunelm)

Rushton bedding by Emma Willis for Dunelm

The Ruston design is the most 'Emma' of the whole collection, thanks to it's effortlessly chic tailored look. It's modern take on a country classic check offers a timeless design, sure to smarten up any bedroom.

Reflecting on a special day for Emma and her loved ones, the Rushton bedding takes inspiration from a traditional British location in the countryside.

'Inspired by my love of tailoring, this reversible, trend-led design has a smart navy, piped edge detailing,' explains Emma.  'It features pops of navy and hot pink, for an updated twist on a traditional Prince of Wales check. ’

Fun jungle print 'Ibiza' bedding

bedroom with dark teal wall with double bed with bed side table

(Image credit: Dunelm)

Take a walk on the wild side with the new 'Ibiza' leopard and jungle print design. Intricately drawn leopard spots are subtly hidden amongst tropical leaves and flowers. The soft grey colour palette keeps the print subtle – for animal print that is!

Emma say of the new design, ‘Inspired by my love of Ibiza, this design is a reminder of a place that allows you to indulge in your wild side or go for a tranquil escape.'

Contemporary floral 'Venice' bedding

bedroom with wooden flooring and maroon colour and light pink wall with golden clock on wall

(Image credit: Dunelm)

Venice bedding by Emma Willis for Dunelm

Fond memories of time spent in this romantic  Italian city inspired this new floral print. The 100 per cent white cotton ground is decorated with a fusion of contemporary geometrics and statement florals.

‘Classic greys and blush pinks bring back memories of a romantic and memorable trip to Venice,' recalls Emma. 'Whilst the geometric pattern brings a bit of a modern twist to it.'

Existing Emma Willis bedding at Dunelm

bedroom with grey flooring and dark teal wall with double bed with side table

(Image credit: Dunelm)

Emma seen here with the Klio bedding from her Dunelm range

Her own home and her fashionable eye both played huge roles in helping Emma create the new collection. 'My main inspirations for came from things that are in my home and clothes that are in my wardrobe,' says Emma.

'For example, I love leopard print and there’s loads of it in my house. The leopard print, the polka dots and the stripes in the collection are also all based on clothes that I already own.'

'Klio' is a stylish reversible bedlinen set inspired by Emma’s love of polka dots. This bold and contemporary print welcomes a touch of on-trend inky blue into homes.

Buy now: Emma Willis Klio Black Duvet and Pillowcase Set, from £45, Dunelm

sofa chair with pink and white pillows and blanket

(Image credit: Dunelm)

Mahla bedding by Emma Willis for Dunelm

'It’s been so much fun designing my range for Dunelm.' exclaims Emma. 'I’ve always been a fan of the brand and have really enjoyed bringing my own style and inspirations to the range. I wanted to create a stylish collection whilst knowing first-hand how important it is that the products are functional and affordable.'

Sophisticated stripes

bedroom with cream wall hanging with mirror

(Image credit: Dunelm)

Klara bedding by Emma Willis for Dunelm

Simple stripes add a touch of sophisitcation. This design encapsulates Emma's own signature smart, tailored style.  The cool grey palette mixed with luxurious velvet textures creates an effortlessly stylish look for bedrooms.

Buy now: Emma Willis Klara Grey Duvet Cover Pillowcase Set, from £50, Dunelm

bedroom with double bed with blue and white colour bed sheet

(Image credit: Dunelm)

Lips cushion, £25, Emma Willis for Dunelm

Sealed with a kiss from Emma herself! This playful lips design, in soft pink velvet with a sophisticated champagne coloured foil, shows Emma's personality perfectly.

'We’re huge fans of Emma’s, particularly her unique style,' explains Debbie Drake, Head of Design at Dunelm. 'We love how she has drawn on her own style and tastes when creating her designs. Dunelm has always championed individual style and real homes. To be able to offer our customers a piece of Emma’s style in such an affordable collection is really important to us.'

Related: Small bedroom ideas – to create a space that is big on style

The exclusive new Emma Willis bedding collection will be available in stores from the beginning of May.


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.