Instagram is going crackers for this best-selling Poundland Christmas decoration
Grab one while you can

This Christmas is set to be taken over by a very surprising character from Poundland. The Poundland Gonk decoration has become the stores best-selling decoration of 2020.
Related: Thinking outside the box! The DIY fireplace made to hang Christmas decorations
Poundland has seen sales of the adorable festive gnome soar in the last week ahead of Christmas. Gonk has not just become a home must-have but has also become something of a social media celebrity.
Best-seller – The Poundland Gonk decoration
When a post featuring the Poundland Gonk appeared on Instagram it quickly clocked up 5,516 likes and over 400 comments.
A post shared by Poundland Official (@poundland)
A photo posted by on
'Forget lockdown, it's gonkdown! Spread some cheer with our super cute £3 Christmas gonks. You won't want to put them away!' read the caption.
'Omg I need them ALL 😍❤️😍❤️😍❤️' commented one excited shopper.
'I’ve got two of these love them need to get the third one,' wrote another looking to collect the whole trio of Gonks.
Even Stacey Soloman is a fan, with the Poundland Gonks makes a star appearance on her Instagram stories.
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Gonks are nothing new to Christmas time. They originated in Scandinavian folklore and are small white-bearded creatures that resemble garden gnomes that operate similar to Santa Claus.
They were believed to protect farms and homes from catastrophes and misfortune. Many Scandinavian children still leave out bowls of porridge and butter – a Gonks snack of choice - on Christmas eve, to make the creatures happy and ensure good luck in the new year.
The Poundland Gonks are available in six designs, with and without legs. While you can pick up similar Gonks from other high street stores, we doubt you find any at the bargain price of just £3!
Buy in-store: Gonk, £3, Poundland
If you are still hoping to pick up a Gonk for December don't worry about rushing there on 2nd December. Poundland stores have announced that they will be staying open throughout November as an essential retailer.
Related: Transform your home for just £3 with the new Poundland paint range
Brighten up your Christmas with a cheeky Gonk decoration.

Rebecca Knight has been the Deputy Editor on the Ideal Home Website since 2022. She graduated with a Masters degree in magazine journalism from City, University of London in 2018, before starting her journalism career as a staff writer on women's weekly magazines. She fell into the world of homes and interiors after joining the Ideal Home website team in 2019 as a Digital Writer. In 2020 she moved into position of Homes News Editor working across Homes & Gardens, LivingEtc, Real Homes, Gardeningetc and Ideal Home covering everything from the latest viral cleaning hack to the next big interior trend.
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