The German supermarket’s copy-cat candles are proving to be super popular
They’re back! Having sold out multiple times, Aldi has new stock of its luxury, Jo Malone-rivalling candle range. And the great news is that this time, the collection is here to stay!
When you think of scented candles, it’s fair to say that budget German supermarkets aren’t perhaps where you would expect to find them. However, back in early March, the Aldi versions of three of Jo Malone’s most popular fragrances were so highly in demand that they sold out. They were then launched again on 21 March, just in time for Mother’s Day, to an equally strong reception, and again in April.
At just £3.99 for 290g, it’s no wonder the Lime, Basil & Mandarin, Pomegranate Noir and Freesia Pear candles have been flying off the shelves. And after the unprecedented customer demand, Aldi has announced that the range will be available in store for good, so there’s no need to panic buy! For the moment, they won’t be available online, but we’ll update you if that changes.
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With their glass jars and metal lids, not to mention the near-identical names, the candles don’t have much to distinguish them visually from the £44 Jo Malone candles. Not surprisingly then, during the sell out in March, people were found to be putting the Aldi candles on eBay at highly inflated prices.
With regards to the candle itself, John Davis at European Flavours & Fragrances (EFF), Aldi’s fragrance house, said: ‘Not only do Aldi’s premium candles equal the quality, strength and performance of high-end alternatives, but they are significantly larger than their premium counterparts meaning the fragrance is likely to be stronger, too.’
Aldi hopes to make luxury products more accessible to everyone. ‘Our customers loved the luxury candles when we first launched them in March,’ says Tony Baines, joint managing director of corporate buying at Aldi. ‘We’ve listened to customer feedback and are looking forward to seeing the candles back in store, permanently. This is a great example of our commitment to offer premium products at amazingly low prices, allowing customers to buy luxury products without over-spending or compromising.’