This viral M&S supersized Christmas bow sold out in days – but we've found some even better alternatives
This XL M&S Christmas decoration is going viral – and for good reason
As we’ve entered the month of December, Christmas festivities are truly on. And with that the now (almost) obligatory Christmas decorating of your home. Not that we’re complaining. And this year, it’s all about going big as proved by the viral M&S large bow decoration that sold out in the matter of days earlier this week. For the second time. That’s how popular it is!
Bow decorations are one of the biggest Christmas tree trends of the year as we’ve already witnessed with Michelle Keegan’s Christmas tree and many others on TikTok, Instagram and all the major retailers.
But M&S with its £22 Large Red Velvet Bow Decoration takes the cake. Our hearts are broken as many others, we had not secured our one before it sold out. But fear not as we’ve scoured the internet for viable alternatives if you’ve got the bow bug like us.
The viral M&S large Christmas bow decoration sells out
This online exclusive, which is 48.3cm long and 58.4cm wide, was released in the midst of a viral TikTok trend as M&S reports that #bowdecor has seen an increase of 28% in popularity compared to this time last year. Which just set this baby up for success.
Influencers quickly jumped on the oversized and memorable piece of decor, including the likes of interiors content creator Jess Hurrell (@_jesshurrell) who’s shared how she’s styling her bow purchases (yes, multiple) in an Instagram reel.
‘In terms of bow decorations’ popularity this year, like with many home decor trends in 2023 – such as quiet luxury and red – it’s stemming from the fashion runways and beauty influencers,’ says Lucy Mather, design expert at Arighi Bianchi. ‘The renewed popularity of bows in fashion coincides with the rise of “balletcore”, a fashion trend influenced by the attire of ballet dancers. This style has gained prominence on social media platforms such as TikTok and Instagram.’
‘The “girly” fashion trend is expected to continue well into 2024, so naturally we want to make our homes look on-trend for Christmas 2023 and bows are the way to go this year,’ she concludes.
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
Similarly to bow decor, Christmas tree ribbon ideas have also seen a rise in popularity and which in turn make for the perfect DIY Christmas decor idea.
Get the look
And while we’re crossing our fingers hard that this supersized beauty will come back in stock again, here are some alternatives to satisfy the bow craving if you need one pronto.
Sara Hesikova has been Ideal Home’s News Writer since July 2023, bringing the Ideal Home’s readership breaking news stories from the world of home and interiors. Graduating from London College of Fashion with a bachelor’s degree in fashion journalism in 2016, she got her start in niche fashion and lifestyle magazines like Glass and Alvar as a writer and editor before making the leap into interiors. She feels the two are intrinsically connected - if someone puts an effort into what they wear, they most likely also care about what they surround themselves with.
-
7 items experts warn you should never put on a windowsill – or risk a safety hazard
Experts advise how to avoid safety hazards and damage to your treasured possessions
By Sara Hesikova
-
Should I level my lawn? 5 signs you need to get rid of the lumps and bumps in your lawn
It’ll transform your lawn in no time
By Lauren Bradbury
-
DIY outdoor bench ideas - 6 ways to add more seating to your garden on a shoestring budget
Take a pew and choose your next DIY project
By Lauren Bradbury
-
As a stylist, I've wrapped thousands of presents for shoots – and these are my top tips for gift wrapping like a pro
Gift wrap like a pro and impress family and friends with perfectly wrapped presents this season
By Laurie Davidson
-
The 5 things guests always notice when they enter a home - how to use them to make a good impression
If you're hosting this Christmas these are the things that your guests will notice
By Amy Hunt
-
Wellness Christmas gifts - give the gift of calm this festive season
Treat your loved ones to a little bit of 'me time' with one of these gorgeous wellness Christmas gifts
By Ginevra Benedetti
-
Inclusion candles are trending this festive season – this £12 M&S version is already on track to sell out before Christmas
Christmas inclusion candles are having a moment, and this M&S one is selling like hot cakes
By Sara Hesikova
-
Are you burning your cut poinsettia stems? According to experts you really should be
This unconventional hack can make your cut poinsettia flowers last for up to 3 weeks
By Sara Hesikova
-
You've been hanging your Christmas tree lights all wrong – this viral TikTok hack is the secret to a twinkling masterpiece
Fancy a merrier and brighter display? Try this Christmas tree lights
By Kayleigh Dray
-
The Christmas tree trend celebrities are going wild for this year – Stacey Dooley included
The fun and eclectic Christmas tree look is the biggest high-profile festive trends of the season
By Sara Hesikova
-
This Instagrammer just demonstrated how to make the perfect bows like a pro – and nail the Christmas tree bow trend
How to make perfect bows for your Christmas tree like a pro with this easy hack
By Sara Hesikova