Primark surprised me with its new designer-look homeware collection - these are the pieces I'm picking up

You can’t beat an elevated basic - we all know this fashion rule. But Primark has taken this motto to homeware with the launch of their brand new collection, The Edit, and I was stunned by its designer good looks.

You’ve probably heard of The Edit with the brand’s affordable luxe clothing line. Primark has now extended its range into the latest home decor trends - and it’s perfect for achieving the minimlauxe aesthetic at home.

Featuring luxury bedding and towelling, home fragrance, glassware and tableware, The Edit is an elevated take on Primark Home. It is a capsule selection made up of timeless pieces, and every detail has been elevated. The pillows are described as plumper and have a heavier fill. The towels are thicker, heavier and more absorbent. The glassware is lighter, and the scents are said to last longer.

What to buy

This drop has a holiday focus, so you can expect to spot lots of palm prints and creamy beiges. These are my top picks from the luxe-looking new collection.

Of course, the elevation in quality means an elevation in price, but Primark’s The Edit is still a great purse-friendly collection, rivalling many luxury brands.

The 500 Thread Count Super King Duvet is the most expensive thing in the range, costing £75. Now, I wasn’t expecting this from Primark, so I was a little sceptical. The set includes pillowcases, is 100% cotton and has a satin finish, so I do think it’s a cheaper alternative compared to luxury brands such as The White Company - but until I try it for myself, I can't vouch that it's better than our favourite luxury brands.

The Edit has launched in 39 stores across the UK and is available on Primark’s click and collect service.

Shop affordable luxury homeware

If Primark hasn't tickled your fancy, these are a few of our favourite affordable brands to get the luxe look for less.

Do you plan on adding any of these elevated luxury buys to your shopping basket?