When is Black Friday 2023? When deals start and end this year
All the key dates to get in your diary to make those big savings


When is Black Friday? It's the time of year when sales are bigger and better than ever, so that's a question you're going to want to know the answer to. Knowledge is power, so here's everything you need to know about the big sales and any early starts...
For starters, Black Friday 2023 falls on Friday the 24th of November. However, it's far from a one day event these days, and many of our favourite retailers are makinh in up to a month of deals and discounts.
We've got all the key dates you need to know about below, and the intel on which brands you can shop now. If you want to start your shopping now then our Black Friday deals page has our pick of the best discounts too.
When is Black Friday?
Are you wondering why Black Friday 2023 falls on Friday, November 24th? That's because the sales event always falls the day after Thanksgiving in the US. If that's not something you tend to keep track of, it's easy to remember instead that it will always fall on the final Friday in November.
But, it's surrounded by early deals, other sales events and Cyber Monday, too.
What deals are already live?
Just like with Christmas, every year Black Friday seems to kick off that bit earlier. And even retailers who aren't officially taking part in the event have their own discounts running at the same time too (the only difference being the lack of the title).
Here's an insight into where sales are already running:
Amazon: savings across top brand including Ninja, Philips and Amazon
AO: Black Friday deals on Shark, Ninja, Smeg, Philips and more
Argos: price promise deals on Dyson, Henry, Shark, and Sage
Bensons for Beds: deals including up to 25% off Eve Sleep mattresses
Currys: Black Friday deals on Ninja air fryers and Shark vacuums
Dyson: save up to £150 on branded cordless vacuums
Emma: up to 65% off bestselling mattresses
John Lewis: deals on Ninja, KitchenAid, De'Longhi and more
Lakeland: up to 25% off own-brand kitchen electricals
Ninja: up to 25% off bestselling Ninja air fryers
Simba: up to 55% off bestselling mattresses and bedding
Shark: up to £100 off cordless and upright vacuums
Very: Black Friday deals on Shark, Ninja, Samsung and more
Wayfair: early Black friday deals on furniture and home decor
When do Cyber Monday sales begin?
Just like Black Friday, Cyber Monday's day of action has its name on the tin. It's on the Monday following the big sale, which this year will be 27th November.
Of course, just as sales have begun early, we have no doubt that they will continue weekend-long and perhaps even just past the Monday itself.
This means whether you're in the market for the best cordless vacuum or the best coffee machine, you've got more opportunities to find the perfect price to work with your budget.
The benefit of these elongated sales periods is that you have more time to figure out the best item for your home, needs and budget. Plus, when it comes to Black Friday vs Boxing Day sales, you can also treat these as an easy and affordable way to get a chunk of your Christmas shopping out of the way.
We'll be keeping you abreast from now on the top deals and items we think you'll love, so start thinking about how this lengthened Black Friday period might work in your favour...
FAQs
How long will Black Friday sales last 2023?
It's only early November, but Black Friday sales from almost every retailer are well underway. They will last until November the 24th and beyond, with Cyber Monday marking the next major day of discounts on November the 27th.
Sales momentum is likely to remain for the entirety of November, but your best chance to shop is either early (before the products you've had your eye on sell out) or on the big day itself.
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.

Thea Babington-Stitt is the Assistant Editor for Ideal Home. Thea has been working across some of the UK’s leading interiors titles for nearly 10 years.
She started working on these magazines and websites after graduating from City University London with a Masters in Magazine Journalism. Before moving to Ideal Home, Thea was News and Features Editor at Homes & Gardens, LivingEtc and Country Homes & Interiors.
- Molly ClearyEcommerce Editor
-
Amazon has gone IRL, launching its first 'Second Chance' pop-up offering home appliances up to 50% off
The retailer is giving returned products a new lease of life at discounted prices
By Jullia Joson
-
10 tips to protect plants from killer frosts - the pros use them and you should, too
When a sudden frost is forecast, take these steps to protect your plants
By Andrea Childs
-
What Christmas tree experts use to make an artificial tree look expensive – and more realistic
This is how to make an artificial Christmas tree look expensive for an elevated festive look
By Sara Hesikova
-
Argos has cut the price on its Christmas decorations - including a 7ft tree for under £35
Deck the halls with boucle stockings, sparkling gold baubles and a finishing-touch wreath
By Holly Cockburn
-
La Redoute is having a massive Cyber Monday sale and these are the key pieces we're shopping
The Cyber weekend is here! Will you be picking up any of these La Redoute Cyber Monday bargains?
By Amy Hunt
-
We thought we could never afford these high-end furniture buys – but these big Black Friday deals are making it possible
This is the year to invest in these high-end furniture brands thanks to their impressive Black Friday deals
By Sara Hesikova
-
Martin Lewis-approved Black Friday deals - the biggest Black Friday deals that are actually worth it
There are many scams out there, but these Black Friday deals have been approved by the man himself
By Lauren Bradbury
-
10 essentials you should always bulk buy in the Black Friday sales, to save money all year round
Make the most of the sales to stock up on these everyday household necessities
By Jullia Joson
-
I've been preparing for Black Friday for months - and these are the little home luxuries I always wait to shop for in the sales (they're finally on offer!)
Including luxe Neom home fragrances and cosy season staples
By Holly Cockburn
-
Our favourite budget Christmas tree is at its lowest-ever price this Black Friday for just £16
Even with a tight budget, you don't need to scrimp on style
By Jullia Joson
-
This M&S lamp has sold out 5 times since its release and is currently on sale for Black Friday
Grab this bargain before it sells out for a sixth time!
By Lauren Bradbury