When is Black Friday 2023? When deals start and end this year

All the key dates to get in your diary to make those big savings

Wooden desk below large cork pinboard calender
(Image credit: Future PLC/James Gardiner)

When is Black Friday? It's the time of year when sales are bigger and better than ever, so that's a question you're going to want to know the answer to. Knowledge is power, so here's everything you need to know about the big sales and any early starts...

For starters, Black Friday 2023 falls on Friday the 24th of November. However, it's far from a one day event these days, and many of our favourite retailers are makinh in up to a month of deals and discounts.

We've got all the key dates you need to know about below, and the intel on which brands you can shop now. If you want to start your shopping now then our Black Friday deals page has our pick of the best discounts too. 

When is Black Friday?

Are you wondering why Black Friday 2023 falls on Friday, November 24th? That's because the sales event always falls the day after Thanksgiving in the US. If that's not something you tend to keep track of, it's easy to remember instead that it will always fall on the final Friday in November. 

But, it's surrounded by early deals, other sales events and Cyber Monday, too.

What deals are already live?

Just like with Christmas, every year Black Friday seems to kick off that bit earlier. And even retailers who aren't officially taking part in the event have their own discounts running at the same time too (the only difference being the lack of the title).

Here's an insight into where sales are already running: 

Amazon: savings across top brand including Ninja, Philips and Amazon
AO: Black Friday deals on Shark, Ninja, Smeg, Philips and more
Argos: price promise deals on Dyson, Henry, Shark, and Sage
Bensons for Beds: deals including up to 25% off Eve Sleep mattresses
Currys: Black Friday deals on Ninja air fryers and Shark vacuums
Dyson: save up to £150 on branded cordless vacuums
Emma: up to 65% off bestselling mattresses
John Lewis: deals on Ninja, KitchenAid, De'Longhi and more
Lakeland: up to 25% off own-brand kitchen electricals
Ninja: up to 25% off bestselling Ninja air fryers
Simba: up to 55% off bestselling mattresses and bedding
Shark: up to £100 off cordless and upright vacuums
Very: Black Friday deals on Shark, Ninja, Samsung and more
Wayfair: early Black friday deals on furniture and home decor

Home office desk on a landing with office chair next to stairs.

(Image credit: Future PLC/Chris Snook)

When do Cyber Monday sales begin?

Just like Black Friday, Cyber Monday's day of action has its name on the tin. It's on the Monday following the big sale, which this year will be 27th November.

Of course, just as sales have begun early, we have no doubt that they will continue weekend-long and perhaps even just past the Monday itself.

This means whether you're in the market for the best cordless vacuum or the best coffee machine, you've got more opportunities to find the perfect price to work with your budget.

White desk and chair with wire wall decor

(Image credit: Getty Images)

The benefit of these elongated sales periods is that you have more time to figure out the best item for your home, needs and budget. Plus, when it comes to Black Friday vs Boxing Day sales, you can also treat these as an easy and affordable way to get a chunk of your Christmas shopping out of the way.

We'll be keeping you abreast from now on the top deals and items we think you'll love, so start thinking about how this lengthened Black Friday period might work in your favour...


How long will Black Friday sales last 2023?

It's only early November, but Black Friday sales from almost every retailer are well underway. They will last until November the 24th and beyond, with Cyber Monday marking the next major day of discounts on November the 27th. 

Sales momentum is likely to remain for the entirety of November, but your best chance to shop is either early (before the products you've had your eye on sell out) or on the big day itself. 

Thea Babington-Stitt
Managing Editor

Thea Babington-Stitt is the Managing Editor for Ideal Home. Thea has been working across some of the UK’s leading interiors titles for around 10 years.

She started working on these magazines and websites after graduating from City University London with a Masters in Magazine Journalism. Before moving to Ideal Home, Thea was News and Features Editor at Homes & Gardens, LivingEtc and Country Homes & Interiors.

With contributions from