I track Simba deals all year: this Easter sale is a good one

The Simba Hybrid Pro mattress on a bed in an empty room — (Image credit: Simba)

Jump to category:

Simba mattress deals
Simba bedding deals
When to shop
FAQs

Why you can trust Ideal Home

(Image credit: Future)

✔ 100 years of industry expertise
✔ 10,000+ hours of sleep product testing
✔ 20+ Simba products tested
✔ 5 years of price-checking deals

Simba deals are always a welcome sight, and if you've got your heart set on a Simba mattress or some Simba bedding, then I think this is the week to shop.

There are reductions of up to 30% off Simba's bestselling mattresses, including savings of up to £200 on the best mattress Ideal Home has tested – the Simba Hybrid mattress, which is now reduced from £799 to £599.25 for a double – and £500 discounts on the brand's Simba Hybrid Luxe mattress, which we've found to be a great option for side sleepers.

Today's best Simba mattress deals

Today's best Simba bedding deals

A good night's sleep isn't all about the mattress. What you put on it counts too, whether that's the best pillow for your preferred sleeping position or a duvet that keeps you warm but stops you from overheating in the night.

Or perhaps you're weighing up whether to invest in a mattress topper vs a new mattress. If so, Simba offers some of the best mattress toppers we've tested.

I've rounded up today's best Simba bedding deals to help you shop for less.

A rendered image of the Simba Earth Source mattress on a wooden bedframe in a rom with wooden accessories

When to shop Simba mattress deals

If you're waiting for a Simba deal to save money on a new mattress or bedding, then it used to be the case that you'd never have to wait too long for an offer to appear. However, in recent years, Simba has reduced the frequency of its sales events considerably.

As Ideal Home's Sleep Editor, I've been tracking mattress deals for the past five years, and these are the key dates I've seen the biggest Simba reductions.

Amy Lockwood

I'm Amy, Ideal Home's Sleep Editor and Certified Expert for all things sleep-related. I've spent the last five years testing mattresses from all the leading mattress brands, as well as the best pillows, duvets, toppers, and much more.

Simba Black Friday & Cyber Monday deals

Often hailed as the biggest shopping day of the year, Black Friday always falls on the last Friday of November, but for the last couple of years, we've been seeing weeks or even a full-blown month of sales.

In 2025, Simba's Black Friday sale started on Friday, 21st November, and its Black Friday deals offered some of the biggest discounts I'd seen all year, with up to 30% off across a wide selection of the brand's bestselling lines.

In fact, Simba dubbed 2025 as its 'biggest Black Friday ever', with the 30% discounts an increase on its 2024 Black Friday discounts of up to 25% off.

Overall, Simba offered reductions of up to 30% off Hybrid mattresses, up to 20% off selected pillows and duvets, 10% off Hybrid toppers, and 20% off selected beds.

Simba Boxing Day & January deals

If you're done with the turkey and ready to nab a bargain, then you'll usually find some great Boxing Day Simba mattress deals just after Christmas.

In 2025, Simba's 'New Year' sale started on Saturday, 27th December, and ran until midnight on the 5th January 2026.

Similar to the brand's Black Friday sale, there was up to 30% off selected lines, including up to 30% off Hybrid mattresses, up to 20% off selected pillows and duvets, 10% off Hybrid toppers, and 20% off selected beds.

Simba Amazon Prime Day deals

Amazon Prime Day – the retailer's yearly price-slashing event – can mean some significant discounts on those brands that maintain an Amazon storefront.

However, in 2025, there weren't many reductions at the Simba Amazon storefront, either during the first Prime Day of 2025, which ran between Tuesday 8th and Friday, 11th July, or the second Amazon 'Big Deals Days' which ran from Tuesday, 7th October until midnight on Wednesday, 8th October.

We don't know yet if Simba will offer Prime Day discounts in 2026, but you'll find out first on our Amazon Prime Day deals page.

A rerendered image of the Simba Earth Apex mattress in a beige bedroom

FAQs

Does Simba ever have discounts?

Yes, Simba does offer discounts throughout the year. The brand's biggest sale is usually over Black Friday at the end of November. In 2025, Simba offered up to 30% off its bestselling mattresses, up to 20% off selected pillows and duvets, 10% off mattress toppers, and 20% off selected beds.

The brand also launched a New Year sale, which saw up to 30% off discounts running from the 27th of December 2025 until the 5th of January 2026.

How to get a Simba discount?

If you're looking to save on Simba products, then Ideal Home's exclusive Simba discount codes can help. On top of that, Simba deals often crop up on the brand's website during the key dates I've listed above.

Does Simba do Blue Light discounts?

If you have a Blue Light Card, the good news is that Simba offers Blue Light discounts. That means those working in the NHS, emergency services, social care sector, armed forces, and teaching community can shop Simba products for less.

TOPICS

Amy is Ideal Home’s Sleep Editor and the Ideal Home Certified Expert on Sleep. She's spent the last five years researching and writing about what makes for the best night’s sleep during the day and testing out sleep products to find the best-in-class by night. So far she’s clocked up over 10,000 hours of pillow, duvet, and mattress testing experience.

Our go-to for all things sleep-related, she’s slept on and under bestselling products from Simba, Emma, Hypnos, Tempur, Silentnight, Panda, and many many more.

As a hot sleeper, Amy is always on the lookout for the most breathable bedding, but she also leads a wider team of testers to ensure our product testing encompasses both hot sleepers, cold sleepers, front sleepers, back sleepers, side sleepers, and everything in-between.