It's my job to keep track of the best Simba deals all year long – this is when you'll find the lowest prices on Simba's mattresses and bedding
My top tips for scoring the lowest prices on Simba's bestsellers
Simba deals are always a welcome sight. After all, we all like a bargain, and if you've got your heart set on a Simba mattress or some Simba bedding, then you'll want to make sure you're getting the best price possible when you come to invest.
As Ideal Home's Sleep Editor, I've spent the past five years putting numerous Simba products to the test, from the bestselling Simba Hybrid Mattress (that I still think is one of the best mattresses on the market when it comes to value for money), to the top-of-the-range Simba Hybrid Mattress Topper (which has also earned the top spot in our guide to the best mattress toppers).
When to shop Simba mattress deals
If you're waiting for a Simba deal to save money on a new mattress or bedding, then it used to be the case that you'd never have to wait too long for an offer to appear. However, in recent years, Simba has reduced the frequency of its sales events considerably.
As Ideal Home's Sleep Editor, I've been tracking mattress deals for the past five years, and these are the key dates I've seen the biggest Simba reductions.
Simba Black Friday & Cyber Monday deals
Often hailed as the biggest shopping day of the year, Black Friday always falls on the last Friday of November, but for the last couple of years, we've been seeing weeks or even a full-blown month of sales.
In 2025, Simba's Black Friday sale started on Friday, 21st November, and its Black Friday deals offered some of the biggest discounts I'd seen all year, with up to 30% off across a wide selection of the brand's bestselling lines.
In fact, Simba dubbed 2025 as its 'biggest Black Friday ever', with the 30% discounts an increase on its 2024 Black Friday discounts of up to 25% off.
Overall, Simba offered reductions of up to 30% off Hybrid mattresses, up to 20% off selected pillows and duvets, 10% off Hybrid toppers, and 20% off selected beds.
Simba Boxing Day & January deals
If you're done with the turkey and ready to nab a bargain, then you'll usually find some great Boxing Day Simba mattress deals just after Christmas.
In 2025, Simba's 'New Year' sale started on Saturday, 27th December, and ran until midnight on the 5th January 2026.
Similar to the brand's Black Friday sale, there was up to 30% off selected lines, including up to 30% off Hybrid mattresses, up to 20% off selected pillows and duvets, 10% off Hybrid toppers, and 20% off selected beds.
Simba Amazon Prime Day deals
Amazon Prime Day – the retailer's yearly price-slashing event – can mean some significant discounts on those brands that maintain an Amazon storefront.
However, in 2025, there weren't many reductions at the Simba Amazon storefront, either during the first Prime Day of 2025, which ran between Tuesday 8th and Friday, 11th July, or the second Amazon 'Big Deals Days' which ran from Tuesday, 7th October until midnight on Wednesday, 8th October.
We don't know yet if Simba will offer Prime Day discounts in 2026, but you'll find out first on our Amazon Prime Day deals page.
FAQs
Does Simba ever have discounts?
Yes, Simba does offer discounts throughout the year. The brand's biggest sale is usually over Black Friday at the end of November. In 2025, Simba offered up to 30% off its bestselling mattresses, up to 20% off selected pillows and duvets, 10% off mattress toppers, and 20% off selected beds.
The brand also launched a New Year sale, which saw up to 30% off discounts running from the 27th of December 2025 until the 5th of January 2026.
How to get a Simba discount?
If you're looking to save on Simba products, then Ideal Home's exclusive Simba discount codes can help. On top of that, Simba deals often crop up on the brand's website during the key dates I've listed above.
Does Simba do Blue Light discounts?
If you have a Blue Light Card, the good news is that Simba offers Blue Light discounts. That means those working in the NHS, emergency services, social care sector, armed forces, and teaching community can shop Simba products for less.
