Habitat's new collab is filled with future design classics – including a statement toast rack that doubles as a desk tidy
Partnering with designer-in-residence Sebastian Conran, Habitat brings innovative Scandi minimalism to the dinner table


Habitat’s been busy lately, keeping us on our toes with a flow of exciting new releases as the brand marks 60 years in business this year. This week, Habitat dropped a new tableware collection created in collaboration with designer in residence, Sebastian Conran. And we’re loving the innovative designs, especially the unusual toast rack.
If you’re into Scandi kitchen ideas, then you’ll love the minimalist Habitat Designed by Sebastian Conran tableware and cooking accessories. Consisting of 25 products available in selected Sainsbury's stores and online at Argos and Habitat, the range is priced affordably, with price points ranging from as little as £8 up to reasonable £50 for a 16-piece cutlery set.
But it’s the Habitat Designed by Sebastian Conran Beech Wood Toast Rack, selling for £14, that we’re particularly impressed with because of its playful, original design that could be mistaken for a kids toy – you know, one of those aesthetically pleasing ones made of wood, of course.
Habitat’s Designed by Sebastian Conran toast rack
As 2024 marks Habitat’s 60th anniversary, the brand’s been on fire as far as swoon-worthy design releases go, whether it’s the re-released Scoop chair from the 60 Years of Design range - fun fact, Sebastian Conran had a hand in creating some of the 150 products from the collection - or the Habitat x Scion collaboration. And now it’s the Scandi chic tableware collection created in collaboration with Sebastian Conran.
The son of the legendary Terence Conran that put Britain on the map in design and brother of Jasper Conran of The Conran Shop, Sebastian comes from a line of renowned designers. He himself has designed everything from record sleeves and posters for rock band, The Clash, to cars for Nissan. So we suppose we shouldn’t be surprised at the level of minimalist aesthetics and innovation of his Habitat collab.
'When designing tools for cooking and dining, the food should be the centre of attention,' Sebastian says. 'The range is intentionally minimalist as the emphasis was to provide function and ease of use with each product. The collection has a timeless aesthetic which was designed to be used for generations to come and suit a wide variety of living and home schemes. We added a layer of interest through the materials chosen to add different textures and finishes.'
Designed with a natural beech wood base with raised rims to catch any crumbs and white pegs sticking out from the top to hold different shapes and sizes of bread slices, the toast rack won’t look out of place doubling up as a letter holder or a desk tidy either, if you wish to use it in that way instead.
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
These cork mats feature a star (or flower?) shaped cut-out each which can be removed to function as a coaster. Simple yet genius!
But there are several other noteworthy designs in the collection that are just as functional and original, in case you’re currently not on the hunt for a toast rack.
Sara Hesikova has been a Content Editor at Ideal Home since June 2024, starting at the title as a News Writer in July 2023. She is now also the Ideal Home Certified Expert in Training on Furniture, and so far has tested 80 different sofas.
Graduating from London College of Fashion with a bachelor’s degree in fashion journalism in 2016, she got her start in niche fashion and lifestyle magazines like Glass and Alvar as a writer and editor before making the leap into interiors, working with the likes of 91 Magazine and copywriting for luxury bed linen brand Yves Delorme among others.
-
'The restoration of the cottage has been well worth the journey'
A sensitive renovation and neutral colour palette have accentuated the character of this pretty Cotswold cottage
By Janet McMeekin
-
Jamie Laing has divided TikTok with his kitchen island plans – but the experts say it’s ‘sleek and contemporary’
Jamie Laing and Sophie Habboo have big plans for their London home renovation – but it's their kitchen plans that have got us talking.
By Kezia Reynolds
-
Wildlife experts are urging you to cut holes in your garden fence this spring for this important reason
Cutting a small hole in your garden fencing will be a big help to this garden critter
By Kezia Reynolds
-
7 ways to store pots and pans in a small kitchen - expert tips for clutter-free cooking
Genius ways of storing cookware in a compact kitchen
By Natasha Brinsmead
-
George Home is selling an air fryer that rivals the coveted Ninja FlexDrawer - it's getting rave reviews from shoppers
The George Home 11L Multi-Drawer Air Fryer has a five-star rating
By Kezia Reynolds
-
5 ways to organise food containers in your kitchen - for clutter-free cupboards that actually close
A ten minute task that provides so much satisfaction
By Holly Cockburn
-
Every homes editor I know owns this Joseph Joseph kitchen essential, and I've finally been persuaded to buy one too
I've never known a washing up bowl have such a cult following
By Rebecca Knight
-
'Dirty kitchens' are the luxury kitchen trend with practical appeal - here's why you need one
It's much more appealing than it sounds
By Holly Cockburn
-
The White Company is embracing Mamma Mia core with its new summer collection - these are the stunning pieces to watch
These sun-soaked styles are not ones to miss
By Kezia Reynolds
-
I wish I'd known these 4 things before I bought my Ninja air fryer – here's how to buy the right one for your home
This is what I'd change if I could do it over again
By Molly Cleary
-
Do acoustic wall panels soundproof a room? Experts reveal what they should really be used for and dispel the biggest myth
This is what acoustic wall panels are actually for and why they don't soundproof a room
By Sara Hesikova