Habitat's new collab is filled with future design classics – including a statement toast rack that doubles as a desk tidy

Partnering with designer-in-residence Sebastian Conran, Habitat brings innovative Scandi minimalism to the dinner table

Habitat Designed by Sebastian Conran tableware collection
(Image credit: Habitat)

Habitat’s been busy lately, keeping us on our toes with a flow of exciting new releases as the brand marks 60 years in business this year. This week, Habitat dropped a new tableware collection created in collaboration with designer in residence, Sebastian Conran. And we’re loving the innovative designs, especially the unusual toast rack.

If you’re into Scandi kitchen ideas, then you’ll love the minimalist Habitat Designed by Sebastian Conran tableware and cooking accessories. Consisting of 25 products available in selected Sainsbury's stores and online at Argos and Habitat, the range is priced affordably, with price points ranging from as little as £8 up to reasonable £50 for a 16-piece cutlery set.

But it’s the Habitat Designed by Sebastian Conran Beech Wood Toast Rack, selling for £14, that we’re particularly impressed with because of its playful, original design that could be mistaken for a kids toy – you know, one of those aesthetically pleasing ones made of wood, of course.

Habitat Designed by Sebastian Conran tableware collection

(Image credit: Habitat)

Habitat’s Designed by Sebastian Conran toast rack

As 2024 marks Habitat’s 60th anniversary, the brand’s been on fire as far as swoon-worthy design releases go, whether it’s the re-released Scoop chair from the 60 Years of Design range - fun fact, Sebastian Conran had a hand in creating some of the 150 products from the collection - or the Habitat x Scion collaboration. And now it’s the Scandi chic tableware collection created in collaboration with Sebastian Conran.

The son of the legendary Terence Conran that put Britain on the map in design and brother of Jasper Conran of The Conran Shop, Sebastian comes from a line of renowned designers. He himself has designed everything from record sleeves and posters for rock band, The Clash, to cars for Nissan. So we suppose we shouldn’t be surprised at the level of minimalist aesthetics and innovation of his Habitat collab.

'When designing tools for cooking and dining, the food should be the centre of attention,' Sebastian says. 'The range is intentionally minimalist as the emphasis was to provide function and ease of use with each product. The collection has a timeless aesthetic which was designed to be used for generations to come and suit a wide variety of living and home schemes. We added a layer of interest through the materials chosen to add different textures and finishes.'

Designed with a natural beech wood base with raised rims to catch any crumbs and white pegs sticking out from the top to hold different shapes and sizes of bread slices, the toast rack won’t look out of place doubling up as a letter holder or a desk tidy either, if you wish to use it in that way instead.

But there are several other noteworthy designs in the collection that are just as functional and original, in case you’re currently not on the hunt for a toast rack.

News Writer

Sara Hesikova has been Ideal Home’s News Writer since July 2023, bringing the Ideal Home’s readership breaking news stories from the world of home decor and interiors, as well as trend-led pieces, shopping round-ups and more. Graduating from London College of Fashion with a bachelor’s degree in fashion journalism in 2016, she got her start in niche fashion and lifestyle magazines like Glass and Alvar as a writer and editor before making the leap into interiors, working with the likes of 91 Magazine and copywriting for luxury bed linen brand Yves Delorme among others. She feels that fashion and interiors are intrinsically connected – if someone puts an effort into what they wear, they most likely also care about what they surround themselves with.