Amy Childs shares her stylish new Obaby nursery collection

The Celebrity Mum of the Year winner and former TOWIE star is announced as official brand ambassador

Amy Childs reveals she's been working on a new range with leading nursery furniture brand, Obaby. The television personality, Celebrity Mum of the Year winner and now mummy blogger has been unveiled as the new official face of the brand.

Having two children of her own, Amy knows a thing or two about the needs from nursery furniture. Making her the perfect choice for Obaby to work alongside.

For more celebrity inspiration read: Giovanna and Tom Fletcher give us a glimpse inside their stylish new nursery

'We are so happy that Amy is working with us, ' says Darren Pumfrett, Managing Director at Obaby. 'having a young family, and having our products for her children’s rooms, she understands the needs and pressures on parents to find reliable, safe and attractive furniture.'

Amy Childs new nursery collection

amy childs new nursery collection

(Image credit: Obaby)

'I am honestly so excited to be the face of such a fantastic and trusted brand,' exclaims Amy. ' The furniture is amazing quality, useful for all parents and children alike. It is so versatile that it will complement any child’s nursery. Polly has had the furniture since she was born and it’s been great.'

On her Instagram Amy talks about why she loves her new Madrid range so much (as seen above). 'For me as a Mum of two gorgeous little ones I can never have enough storage. So, my favourite things about this range is that IT HAS SO MUCH' says Amy animatedly.

'With the under drawer on the cot bed, the storage unit and the double wardrobe. I'm spoilt for choice.'

kids bedroom with white cot bedding and white drawer

(Image credit: Obaby)

Obaby have become a household name for nursery furniture. Designing award winning collections, including most recent Stamford sleigh range (above).

Having starred in the original series of The Only Way is Essex Amy has gone on to become a successful business woman, model and fashion designer. Working with the nursery brand felt like a natural progression for her, as it's very close to her heart.

Amy was proudly crowned Celebrity Mum of the Year 2017, after having her daughter Polly. She went on to have a baby boy, in September last year.

In other celebrity news: Peter Andre invites you to the bedroom; as he launches a surprising new collection!

Amy leaves fans wanting more, saying, 'I can’t wait for you to see the exciting plans we have for the year ahead.'

Watch this space!


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.