This shade of grey is the most popular paint colour for homes – have you used it?

New research reveals the colours we're seeking out most for decorating our homes
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  • Grey reigns supreme as the most popular paint colour for decorating our homes in 2020. That’s no real surprise, who doesn’t love grey? From warm to cool, there’s a perfect shade of grey to suit all tastes.

    Grey living rooms, grey bedrooms even grey kitchens – we can’t get enough of the sophisticate neutral shade.

    Related: The top 54 paint colours of the decade – all the shades we couldn’t live without

    New research by Sellhousefast reveals grey shades still receive the highest average monthly search volumes per brand. Looking at three leading paint brands – Dulux, Farrow and Bull, Little Greene.

    Polished Pebble Dulux most popular paint colour

    Image credit: Polished Pebble by Dulux

    Dulux’ Polished Pebble was the most searched for grey paint hue, receiving 9,900 monthly searches.

    More than double the amount of searches for Farrow and Balls’ most commonly searched Cornforth White, which compares with 4,400 monthly searches.

    Although, beige is making a comeback! The study discovered beige paint shades are on the rise. Proving the second most popular interior colours, with Dulux Egyptian Cotton racking up 4,400 searches last month on Google.

    Blue is making a bold statement in modern homes. Revealed as the third most popular colour choice, being favoured by many interior influencers and designers.

    The research reveals the most popular shade of blue is in fact Farrow and Balls’ Hague blue  with 3,600 monthly searches. I personally have this exact shade in my living room and bathroom – huge fan…

    Image credit: Tamara Kelly/@tamlovestoshop

    Second most popular blue shade is Sapphire Salute by Dulux, receiving 3,600 monthly searches.

    The experts at the leading property company were interested in revealing the most popular interior colours.

    To do this, it used the search engine tool SEMrush to explore the most searched for interior colours found from three leading British paint brands, which we all know and love – Dulux, Farrow and Bull, Little Greene.

    Related: Living room trends 2020 – top styling tips and trends to inspire for a new decade

    Which, if any, of the most searched for colours do you have decorating your home?



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