Graham & Brown announces Pierre as wallpaper of the year 2018

Next year we are set to wave goodbye to the geometric hero design of this year as we say hello to flower power

Using key trend prediction tools Graham & Brown, the wallpaper experts, have chosen their hero wallpaper design of the future. Say hello to Pierre Graham & Brown's wallpaper of the year 2018...

room with wallpaler pierre graham brown colour

(Image credit: Graham & Brown)

Buy now: Pierre in Pink, £40 per roll, Graham & Brown

Fresh for the new season and year ahead, Graham & Brown has unveiled Pierre in Pink as its wallpaper of the year for 2018. The floral design is a beautifully ornate magnolia print set on a lustrous metallic background, named in honour of  French botanist Pierre Magnol. Botanical prints and metallic finishes are both identified as key trends for the seasons ahead by the in-house design team.

Introducing the winning design, Paula Taylor, Colour & Trends Specialist says: ‘The botanical, return to nature trend continues to be big for 2018. This paper is a glamorous take on florals and shows bold, maximalism can also be refined .’

Looking for paint inspiration? Dulux has announced Heart Wood as its 2018 Colour of the Year

living room with wallpaper pierre graham brown colour

(Image credit: Graham & Brown)

The backdrop for the pretty magnolia print has an iridescent quality that will beautifully bounce light around a room. This thoughtful use of materials to masterfully work with light helps to balance the bold pattern, which can often make a space appear smaller making this perfect for even the most compact of rooms.

This elegant design is sure to give any room the wow factor, whether commanding attention as a feature wall or claiming back all four walls for full glory.

Related: Living room wallpaper ideas for instant updates

living room with Pierre graham brown wallpaper and sofa

(Image credit: Graham & Brown)

If you find pink too sweet, with fear not, you can still be on-trend with the latest wallpaper design by opting for an alternative colourway – such as the White Gold (above) or Sky (below).

The flowering magnolia plant is said to be associated with purity and dignity, giving this statement design a lovely additional story.

room with wallpaper and potted plant

(Image credit: Graham & Brown)

The design is a bold floral move on from Graham & Brown's 2017 wallpaper of the year, the more contemporary 'Reflections' in Rose Gold' design . Let's remind ourselves...

living room with pink wallpaper and and couch

(Image credit: Graham & Brown)

The resurgence of big blousy flowers decorating our homes is set to be big news for 2018 - remember you heard it here first.


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.