Famous for its floral fabrics and country classic furniture Laura Ashley became a staple for many modern country homes. Fans and all those left heartbroken by the news of stores closing down last March can rejoice –Laura Ashley is back!
The iconic homes emporium partnered with Next to reintroduce signature Laura Ashley at Next home products online and in stores nationwide. This new collection launches in stores today – let’s take a sneak peek.
Laura Ashley at Next
‘With designs that appeal to a variety of interior styles, we’re excited to share this new collection that will inspire and excite both long-standing Laura Ashley fans and new customers too,’ says Helen Ashmore Head of Design at Laura Ashley.
This stunning print draws on Laura Ashley’s archival roots and evokes an ornate hand-woven floral tapestry. Imagine this wallpaper wrapped all the way around a small living room with the green and pink tones pulled out in the soft furnishings.
The traditional print has also inspired the bed linen. Bold bedding is the perfect way to incorporate the traditional pattern into your room if you’re not ready to take the plunge with wallpaper.
Embrace the Magnolia Grove designs in your home and it’ll feel like spring has sprung all year round. We’re loving this subtle, natural design that brings the outside in, while using a calming palette of greys and purple. It’s available as a wallpaper print in Natural, Slate and Dusky Seaspray colourways.
The gorgeous Animalia design features cranes in flight, seen on the wallpaper and cushion above. You can also add this print to your home with curtain fabric and bedding. Colour combinations for this design include a dark steel, silver and blush.
Next has also launched a fresh flower range in partnership with Laura Ashley as a quick and easy way to brighten up a room.
The new collection will allow long-standing Laura Ashley fans to, once again, add a touch of country charm to their interior design.
‘We are very pleased to be partnering with Next to take the brand to the next level’ exclaims Poppy Marshall-Lawton, Head of Brand & Partnerships at Laura Ashley.
‘Finding the right brand partner to relaunch Laura Ashley was incredibly important to us. We’re delighted with all the opportunities presented and felt partnering with such a dynamic British retailer, such as Next, was the perfect progression.’
Poppy recalls,’Laura Ashley herself was always inspired by the past but excited about the future. So getting the chance to reinvigorate the brand is a perfect new chapter in our already fabulous story.’
The range will be online and showcased in selected Next stores, with designated branded zones.
‘Next is delighted to be partnering with Gordon Brothers and the Laura Ashley team to relaunch this iconic British brand’ says Simon Wolfson, CEO at Next.
‘We believe that the combination of the design vision of the Laura Ashley team alongside Next’s online and retail infrastructure can combine to revitalise this world class brand.’