This is THE bauble of Christmas 2018 – will it be dressing your tree?

Sainsbury's predicts all we will want for Christmas is this Pug bauble

It's set to be the year of the dog – as far as Sainsbury's Christmas decorations are concerned. The supermarket is heralding the pug as the icon of this year’s must-have tree decorations.

“As a nation of animal-lovers perhaps it’s not surprising that the pug has sparked our customers’ imaginations!' explains Vicky Wright, Buying Manager for Seasonal for Sainsbury’s Home. 'Over the past few years we’ve seen a notable shift in preferences for more unexpected and quirky Christmas decorations! This and this year dogs have come out on top'.

Related: The best Christmas baubles to dress the tree in style this year

The must-have decoration for 2018

pug sainsburys christmas

(Image credit: TBC)

The star of Christmas this year is the pug design above. Wearing festive mistletoe headgear, sat in a glittery glass cloche we can see why this adorable design is the favourite.

Buy now: Pug In A Cloche Hanging Decoration, £4, Sainsbury's Home

Each year the Sainsbury’s Home design team work tirelessly to create the most unique and desirable decorations, based on the latest seasonal trends. According to the experts, it’s not just pooches that will adorn our Christmas trees this year – but animals of all shapes and sizes.

cloche hanging decoration

(Image credit: TBC)

Sainsbury's predicted bestsellers for Christmas 2018

1. Dog
2. Polar Bear
3. Penguin
4. Stag
5. Swan

christmas decorations claydough

(Image credit: TBC)

'Our Dalmatian, Dachshund and Pug claydough tree decorations have proved a hit with customers.' Vicky goes on to explain. 'Faithful fido is very much the favoured animal of the year this Christmas!'

In stores now: Claydough Dogs Assorted Hanging Decorations,  £2.50 each, Sainsbury's Home

christmas hanging decorations with claydough dogs

(Image credit: TBC)

Following on from the popularity of the mighty polar bear last year, there's a fresh festive new design for Christmas 2018...

white pom pom nose polar bears

(Image credit: TBC)

With adorable candy cane inspired hanging twine and pom-pom noses these bears are sure to be snapped up quick!

In stores now: Set of 3 White Pom Pom Nose Polar Bears, £4, Sainsbury's Home

Related: Sainsbury's reports spike in sales of cactus homeware!

Which animals will you invite to decorate your Christmas tree this year?


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.