People can’t get enough of this bestselling Farrow & Ball white shade – ‘is it too much to say it is the perfect white?’

This Farrow & Ball paint is the brand’s most popular and versatile shade of white

A bedroom painted in Farrow & Ball's Wimborne White shade with an upholstered cream headboard and white bed linen
(Image credit: Farrow & Ball)

Even though many of us are becoming braver with our wall colour choices, white walls will forever remain the classic, timeless go-to. And there’s nothing wrong with that, as long as you choose the right shade of white for the room you’re working with.

When it comes to Farrow & Ball, one of the best-known paint brands in the UK, there is one bestselling white paint that will almost always look good, and that people can't get enough of, and it's Wimborne White.

Farrow & Ball’s best white paint is loved by the brand’s insiders, as well as customers, for its versatile nature. It pairs well with pretty much any other colour, including the most popular Farrow & Ball green shade, Green Smoke. ‘Wimborne White is our most popular white,’ says Patrick O’Donnell, brand ambassador at Farrow & Ball. ‘Is it too much to say it is the perfect white?’

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Why is Wimborne White the most popular white?

Existing customer reviews sing the paint’s praises as much as Patrick does. One reads, ‘Lovely light cream colour, brightens the room. I used it on lounge-diner walls, ceiling, coving to good effect. Very pleased with the fresh bright appearance.’

While another says, ‘I was recommended Wimborne White. It fits the bill as a perfect white that goes with everything.’

A bedroom painted in Farrow & Ball's Wimborne White shade with one wall dedicated to a gallery wall

(Image credit: Farrow & Ball)

Named after the town of Wimborne in Dorset which is where Farrow & Ball is based, this white paint idea is described as just off-white, a shade away from pure white. And since warm off-whites are replacing brilliant white as the go-to paint shade, it makes complete sense why this paint colour enjoys so much popularity.

‘The gentlest undercurrent of yellow is the key to this softest of whites. It is not too harsh but will appear the purest white against stronger colours. It teams beautifully with all our colours for the classic white trim and ceiling colour, but it is also lovely when paired with complementary whites like New White or Dimity for a soft and restful look,’ Patrick at Farrow & Ball explains.

A hallway painted in Farrow & Ball's Wimborne White shade with a contrasting door frame in Green Smoke

(Image credit: Farrow & Ball)

Alternative Farrow & Ball white shades

If Wimborne White is not quite the white you had in mind, there are 40 Farrow & Ball white shades in total to choose from. These are my top 3 picks, in addition to the near-perfect Wimborne White, of course.

Sara Hesikova
Content Editor

Sara Hesikova has been a Content Editor at Ideal Home since June 2024, starting at the title as a News Writer in July 2023. She is now also the Ideal Home Certified Expert in Training on Furniture, and so far has tested over 150 different sofas.

Graduating from London College of Fashion with a bachelor’s degree in fashion journalism in 2016, she got her start in niche fashion and lifestyle magazines like Glass and Alvar as a writer and editor before making the leap into interiors, working with the likes of 91 Magazine and copywriting for luxury bed linen brand Yves Delorme among others.