The White Company deals – how to save on the brand's luxury homeware

Our guide to finding the best The White Company deals, including when to shop for the biggest discounts

The White Company home fragrance
(Image credit: The White Company)

The White Company deals are always hotly anticipated here at Ideal Home, with the brand’s luxury homeware collection a firm favourite amongst our editors. 

And, if you’re looking for where to buy the best bedding, the best artificial Christmas trees, or for the best candles to scent your home, we’d suggest you might want The White Company on your radar too, with the brand regularly scoring highly in our comparison tests.

However, the retailer’s pricing can be significantly more ‘splurge’ than ‘save’, so shopping when there are White Company deals available could save you a lot of hard-earned cash. 

That’s where our shopping experts come in. In this guide we share the secrets to when to shop to bagsy the biggest White Company discounts, including the one time of year you’re almost guaranteed to find savings on every item the brand sells.

The White Company deals 2024

What to shop

When to shop

The key to finding the best The White Company deals is knowing when to shop, and in our experience, that largely means planning your spending around two key times of year.

The White Company home fragrance

(Image credit: The White Company)

The White Company Black Friday deals

In our experience, by far the best time to shop for The White Company deals is during the brand's 'White Weekend' event in late November.

The past two years have seen The White Company launch this event to time in with Black Friday – the price-slashing extravaganza that has historically fallen on the last Friday of November but has now expanded to encompass an entire weekend, or even a full week, of November. 

In 2023, The White Company's 'White Weekend' ran from the 22nd until the 27th November. So, although the official answer to the question 'does The White Company do Black Friday?' is, no, the 'White Weekend' means November is still a great time of year to score The White Company discounts.

Based on our observations, this is also the one time of year that the brand discounts pretty much everything online and in-store. The past two years in a row that's meant 20% off site-wide and store-wide, making for some brilliant savings on both seasonal lines and the brand's core ranges. 

Whilst there's no guarantee we will see another 'White Weekend' event this year, our bet is that November will still be the best month to shop The White Company deals.

The White Company white bed linen

(Image credit: The White Company)

The White Company Boxing Day and January deals

Our next favourite time of year to score The White Company deals is during Boxing Day and the January sales. 

Whilst post-Christmas sales don't usually see site-wide discounts like we witnessed during November's 'White Weekend', the discounts that are available on selected items are usually much bigger. 

During this time of year finding up to 50% off discounts on selected lines isn't uncommon, with our shopping experts noting savings of up to 60% by the end of January. Although, waiting this long to shop does mean you run the risk of products selling out before you 'add to basket'. 

The White Company artificial Christmas tree

(Image credit: The White Company)

The White Company Bank Holiday deals

Finally, you might also find The White Company deals during end of season events. 

Sometimes these deals tie in with the spring and summer Bank Holidays, or sometimes they can be dependent on the weather, with the brand discounting seasonal lines to sell through before the change of season. 

During seasonal sales you'll be less likely to find discounts on the brand's core ranges – you're much better shopping during November's 'White Weekend' for that – but they can mean some great The White Company deals on lightweight summer bedding, summery fragrances, and seasonal decor, so it's well worth using the opportunity to stock up on spring/summer products for next year. 

The White Company candle styled with a real lemon and orange

(Image credit: The White Company)

When The White Company deals are available, you'll hear it hear first! You can bookmark this page to get alerts when this year's The White Company discounts land.

Amy Lockwood
Content Editor

After studying Print Design at Winchester School of Art, Amy spent multiple years working in the interior industry as a copywriter, content creator, and product stylist. She’s now Content Editor at Ideal Home, offering expert advice on the best products for decorating your home and ensuring it functions smoothly. That includes sourcing stylish yet affordable furniture – from the best sofa beds for combining style, comfort, and function, to the best artificial Christmas trees for a stress-free festive season – helping our readers to find the best mattress for their sleep style, and testing top-rated dehumidifiers and air purifiers to narrow down the best-in-class.

With contributions from