Try before you buy: BoConcept furnishes luxury flats and hires them out as holiday lets so customers can test drive its products

BoConcept - purveyors of the slick side of Scandi chic - shows off its modern wares in a very modern way by letting customers holiday amidst potential purchases

Short of packing a bag and settling in on the furniture floor of your favourite department store, opportunities to thoroughly try out the furniture and accessories pieces you are looking to buy are few.

Now modern furniture retailer BoConcept is cleverly unlocking the door to its new and biggest collection to date in a very jet-set way that lets customers get a truer test of its range.

living room with wooden flooring and vase with plant

(Image credit: TBC)

The Danish brand has acquired one flat in each of three major cities - Dubai, New Jersey and Berlin - and is offering either the chance to book one as a holiday rental for an amazingly reasonable £60 per night or, for the truly lucky, the opportunity to win a city break stay in one.


living room with wooden flooring and black chair

(Image credit: TBC)

The apartments are fully furnished from the BoConcept 2015 range, but each is uniquely decorated by a local interior designer and is meant to reflect the city it's in.

dining room with wooden flooring and blue rug

(Image credit: TBC)

The opportunity to put the beds, sofas, tables and chairs, to the test - for the three-day maximum at least - is an innovative and customer-focused slant on try-before-you-buy and a smart way to take customer interaction to a new place.

You can find full details and enter to win your city break via the BoConcept website,, or book one of the flats in your local BoConcept store.

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