The RHS Chelsea Flower Show is over for another year but for florists everywhere, there’s no time to rest. Summer has officially begun and so has the wedding and garden party season, which means we’ve got freshly cut flowers on our mind, and seasonal, locally-grown flowers in particular.
We headed over to New Covent Garden Flower Market (NCGFM) early one morning last week, to meet the traders and florists who are busy gearing up for this year’s British Flowers Week campaign, and to find out which florists will be leading the show from Monday 13th to Sunday 19th June.
“This year has been an exciting one, thus far,” says Kathryn Holden of the Covent Garden Market Authority. “Hot on the heels of our Chelsea Gold medal and New Design Award successes for our floral display, Behind Every Great Florist by Veevers Carter, we’re now gearing up for our fourth British Flowers Week campaign.”
The national campaign, now in its fourth year, was set up to support the British flower-growing industry and to mark the occasion, five of our leading florists will be creating some unique designs to showcase the best of our British blooms.
The five florists are Amanda Austin of Amanda Austin Flowers, Rob van Helden of Rob Van Helden Floral Design, Philip Hammond, Designer Florist at The Dorchester hotel, Florence Kennedy of Petalon, and Anna Day and Ellie Jauncey of The Flower Appreciation Society.
The campaign is not just for the experts, though. You can join in and show your support for our native industry simply by buying some British-grown flowers.
Take a photograph of your British flower arrangement and post it on Twitter or Instagram with the hash tag, #BritishFlowersWeek, and you could win a hamper full of restorative treats.
For more ways to get involved between 13th and 19th June, visit the www.britishflowersweek.com website now, to find out more about workshops, talks, flower shows, competitions and offers happening around the country during the week and keep an eye on www.HGLivingbeautifully.com, for more news about the five florists’ daily arrangements throughout #BRITISHFLOWERSWEEK.