Get the coastal look with Sainsbury's

Decorate your home in coastal style with Sainsbury's latest collection of marine homeware

The sinuous shapes and muted colours of the British shores are the inspiration behind one of this season's most versatile trends. With its relaxed approach and soothing tones, the coastal look is a fabulous way to freshen up your home. And ringing the changes couldn't be easier this year, thanks to Sainsbury's: their new homeware range is teeming with brilliant accessories in modern coastal style.

'The essence of our Coastal collection brings together organic forms, reactive glazes and matt tactile surfaces,' says Andrew Tanner, Head of Home Design. 'It is relaxed and easy to live with.'

Cosy and effortlessly stylish, the look builds on what Andrew calls a 'gentle' palette that captures all the shades of the British coast: a base of white and stone is enlivened by pops of grey and blue that range from stormy steel to high-noon azure. These restful, elegant colours are then paired with rich natural textures to create a sense of the outdoors - think plenty of rustic, distressed wood, soft throws and the odd rope knot.

'Texture is key in this style, from eye-catching, bubbled glassware to wicker, rope-trimmed storage, laundered cotton cushions and driftwood-hued pottery,' explains Andrew.

Scattering patterned accessories across your rooms helps you play up the coastal theme. Combine cushions in subtle nautical motifs - preferring faded prints for a calming effect - with a sleek port-hole mirror and a multitude of reactive glaze vases echoing the many hues of the sea. Choose wall art in rich blue hues to create an instant focal point and add a sprinkling of nautical objects, such as a model sailing boat or shell display, for a true seaside vibe.

Tie off the look with a candle display for a romantic touch - Sainsbury's stocks a fabulous set of marine-style candles in shades of white, sand and blue.

1/7 How to bring the seaside into your home

living room with wooden walls and cushions

(Image credit: TBC)

For more details, visit: www.sainsburyshome.co.uk

2/7 Add nautical motifs to your living room

sainsburys coastal collection of cushions and throw

(Image credit: TBC)

Layer cushions featuring subtle coastal patterns over stripy sailors' throws. Mix and match blue and grey hues to evoke all the colours of the sea.
Coastal Bird cushion, £12, Sainsbury's
Anchor cushion, £12, Sainsbury's
Authentic By The Shore cushion, £14, Sainsbury's
Coastal Ombre stripe throw, £30, Sainsbury's
Available in store from: 21st February, 2016
To find your nearest store and discover the other collections, visit www.sainsburyshome.co.uk.

3/7 Create an interesting display

sainsburys coastal collection of vases

(Image credit: TBC)

Creating an arrangement of vases in the colours of sea, sand and driftwood is a great way to work the marine trend into your home. Combine different textures for added visual interest.
Blue ceramic vase, £16, Sainsbury's
Small neutral ceramic vase, £6, Sainsbury's
Tall glass bottle, £6, Sainsbury's
Small glass bottle, £5, Sainsbury's
Available in store from: 21st February, 2016
To find your nearest store and discover the other collections, visit www.sainsburyshome.co.uk.

4/7 Go coastal in the dining room

sainsburys coastal collection of kitchenware

(Image credit: TBC)

The coastal style works very well in the dining room and Sainsbury's has a stunning tableware collection that's perfect to carry off the look - from a sailor-style, stripy tablecloth to fun, fish-shaped measuring cups and pretty bowls featuring delicate fish motifs.
Coastal jug, £12, Sainsbury's
Coastal measuring cups, set of 4, £10, Sainsbury's
Coastal nibble bowls, £2.50 each, Sainsbury's
Available in store from: 21st February, 2016
To find your nearest store and discover the other collections, visit www.sainsburyshome.co.uk.

5/7 Bring the sea into your bedroom

sainsburys coastal collection of bedroom products

(Image credit: TBC)

Turn your bedroom into a coastal haven with just a few touches. Layer subtly patterned throws over stripy bedlinen and display candles in soothing marine hues for the ultimate relaxation.
Blue Yarn Dye stripe bedlinen, £25 for the double, Sainsbury's
Coastal Bird throw, £14, Sainsbury's
Coastal Stripe candles, £4 each, Sainsbury's
Available in store from: 21st February, 2016
To find your nearest store and discover the other collections, visit www.sainsburyshome.co.uk.

6/7 Give your bathroom a marine makeover

sainsburys coastal collection of bathroom products

(Image credit: TBC)

With its clean, minimalist approach, this season's coastal look is ideal to update your bathroom. Just choose towels and bath mats in different shades of blue and combine with marine-inspired accessories.
Anchor bath mat, £12, Sainsbury's
Anchor hand towel, £6, Sainsbury's
Coastal Stamp tumbler, £5, Sainsbury's
Rope storage basket , £12, Sainsbury's
Available in store from: 21st February, 2016
To find your nearest store and discover the other collections, visit www.sainsburyshome.co.uk.

7/7 Choose the perfect finishing details

sainsburys coastal collection of home accessories

(Image credit: TBC)

Tie off the coastal look with seaside-inspired details. Scatter interesting objects, such as model boats or rope knots, across your rooms and dress up your walls with a seascape panel to create a fabulous focal point.
Wooden Beach Scene wall art, £25, Sainsbury's
Sailing boat, £10, Sainsbury's
Coastal clock, £14, Sainsbury's
Rope Knot doorstop, £12, Sainsbury's
Available in store from: 21st February, 2016
To find your nearest store and discover the other collections, visit www.sainsburyshome.co.uk.

So there it is, seven gorgeous coastal buys to give your home seaside style.