Get the coastal look with Sainsbury’s

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  • The sinuous shapes and muted colours of the British shores are the inspiration behind one of this season’s most versatile trends. With its relaxed approach and soothing tones, the coastal look is a fabulous way to freshen up your home. And ringing the changes couldn’t be easier this year, thanks to Sainsbury’s: their new homeware range is teeming with brilliant accessories in modern coastal style.

    ‘The essence of our Coastal collection brings together organic forms, reactive glazes and matt tactile surfaces,’ says Andrew Tanner, Head of Home Design. ‘It is relaxed and easy to live with.’

    Cosy and effortlessly stylish, the look builds on what Andrew calls a ‘gentle’ palette that captures all the shades of the British coast: a base of white and stone is enlivened by pops of grey and blue that range from stormy steel to high-noon azure. These restful, elegant colours are then paired with rich natural textures to create a sense of the outdoors – think plenty of rustic, distressed wood, soft throws and the odd rope knot.

    ‘Texture is key in this style, from eye-catching, bubbled glassware to wicker, rope-trimmed storage, laundered cotton cushions and driftwood-hued pottery,’ explains Andrew.

    Scattering patterned accessories across your rooms helps you play up the coastal theme. Combine cushions in subtle nautical motifs – preferring faded prints for a calming effect – with a sleek port-hole mirror and a multitude of reactive glaze vases echoing the many hues of the sea. Choose wall art in rich blue hues to create an instant focal point and add a sprinkling of nautical objects, such as a model sailing boat or shell display, for a true seaside vibe.

    Tie off the look with a candle display for a romantic touch – Sainsbury’s stocks a fabulous set of marine-style candles in shades of white, sand and blue.

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