When does Prime Day end? All the info you need

Once again, the July Amazon Prime Day has come and gone, with deals officially ending at midnight July 17th 2024.

However, if you're mourning missing the best best Amazon Prime Day deals, don't fret, because there just might be another opportunity waiting for you, so get ready to keep an eye out for when will be the next best time to nab a bargain price on the best air fryer or one of the best dehumidifiers in town.

If you were cutting things close to the wire, you'd have noticed that final sales for Amazon Prime Day were completed one minute before midnight, at 11.59pm exactly.

Unlike many in-person sales events, deals are typically just as good on the second day. In fact, some brands will actually drop their prices even more on this final day. Although if you really have your eye on something you should weigh up the potential of it selling out versus the potential of it being discounted for a few extra pounds (and this may not even come to pass!)

Amazon also has a selection of what it calls 'lighting deals'. These deals will only be available for a short period of time (sometimes a matter of hours) or until all the available stock on offer has been claimed.

When is the next Amazon Prime Day?

Amazon Prime Day usually takes place in summer around July (this year 16 and 17 July), however for the past couple of years there has been a second Amazon Prime Day in October, so we're hoping for this pattern to continue this year.

Amazon is quite secretive about the exact dates the sale will drop, but usually reveals when it will fall about a month before, and we'll make sure to let you know precise dates and times as soon as we can.

What is Amazon Prime Day?

Let's start with the big question first - what is Amazon Prime Day? In short, it's a two day sale event which offers discounts and lightening offers on its range of products to its Prime member customers only. So you will need to sign up to Prime to shop any of the deals you might see whizzing by online.

Deals will usually start dropping a couple of days before Amazon Prime day, but the best discounts will be available on the two actual days.

Sign up for Amazon Prime
Make sure you have access to the best Amazon Prime Day deals by signing up or renewing your Amazon Prime membership here.

View Deal

What are the best last-minute Amazon Prime Day deals?

For the July Amazon Prime Day, during the last couple of hours you could still snap up a deal. This included a top-rated Shark Vacuum for under £300, the cheapest Ninja Foodi Dual Zone we'd ever seen, and a brilliant 40% of one of our favourite coffee machines.

• Air Fryers: shop the Ninja Foodi Dual Zone
• Vacuums: our favourite cordless, corded and Shark vacuums
• Dehumidifiers: sizes and power levels for every size of room
• Kitchen appliances: with both bean-to-cup and pod coffee machines
• Mattresses: including Simba, Silentnight, and Emma
• Air Purifiers: explore brands like Blueair, Levoit and Phillips
• Household Essentials: everything you need for a clean and tidy home

Should I wait for Black Friday deals?

This is a tricky question to answer, as it'll all depend on what pops up on Black Friday. However, generally, since Black Friday deals include so many other brands it can be a slightly better time to shop as so many other products should be available.

'My favourite deal over Prime Day was this bean-to-cup Breville coffee machine which had a genuinely amazing 35% off,' explains Molly Cleary, Ecommerce Editor at Ideal Home. 'If you're looking for an air fryer, however, I'd be tempted to wait for the riches on Black Friday, when I'm hopeful that models that have been around for a few years now will have much-improved discounts.'

Amy Lockwood, Ecommerce Editor at Ideal Home, and our sleep and furniture expert adds: 'Decent mattress deals have been few and far between this Prime Day, with the most popular mattress brands - Emma and Simba - both offering better deals on their own websites than they have on their Amazon storefronts.'

'If your purchase isn't urgent, then personally I would hang on until Black Friday to shop, as last year the November sales event saw the biggest mattress discounts we'd seen all year.'

Happy shopping, we're off to stock up on some discounted household essentials.