Early Black Friday home deals are already dropping – I've hunted through them to track down the best deals that are worth shopping now
Don't miss the chance to snap up a gift or upgrade your home with these bargains

Black Friday might not be until the end of this month, but many of the sales are already kicking off. Black Friday is the major sales event that hits on 27th November, after Thanksgiving. Originally only a major shopping event in the States, it has migrated over the pond to become one of the best times to save big on bestselling appliances, homeware and so much more.
Over the last few years we have seen Black Friday get bigger and bigger, or should I say longer, turning into a month-long affair with brands dropping deals from the start of November. However, with so many brands launching early, it's hard to work out where to shop now or wait and see if prices drop further.
To help take the guesswork out of this, I've worked with our team of expert editors to help you work out what and when to shop for everything from the best mattresses to the best coffee machines in the Black Friday sales. They test hundreds of products a year and track prices year-round, so they've helped me hunt through all the early home deals to find those hidden gems worth shopping now.
Where to find the best early Black Friday homes deals
- Anthropologie - up to 50% off home decor in autumn sale
- Argos - price guarantee on early deals on kitchen appliances, vacuums and furniture
- B&Q - discounts on garden storage, power tools and Christmas decorations
- Currys - discounts on air fryers, vacuums and more with a black friday price guarantee
- Debenhams - black friday preview with up to 75% off homeware
- Dusk - extra 15% off sale items with code EXTRA15
- Dyson - save up to £150 on floorcare and air treatment
- Emma - up to 40% off mattresses
- Habitat - price guarantee discounts on sofa beds, heated airers and mattresses
- SharkNinja - Savings on the latest air fryers, vacuum makers and slushi
- Simba - up to 33% off everything with a black friday price promise
- Very - deals on air fryers, coffee machines, vacuum cleaners and more
- Wayfair - save in the black friday presale
Air fryer deals
This is the original cult sell-out air fryer and the one we still measure all other air fryers against. It is currently £99.99 - the lowest price we've EVER seen it at, but we expect it to sell out again fast.
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The star of Jamie Oliver's air fryer cooking show, the bigger version of this air fryer is now on sale in Argos' Black Friday event.
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Dehumidifier deals
This is already our top-rated budget dehumidifier, and right now it is discounted by £30. It's not a huge discount, but at this time of year, finding any dehumidifier with money off is tricky.
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Floorcare deals
This 5-star rated model currently has a massive £200 discount. Plus, it's double battery so you'll always have one ready to go!
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This deep cleaning carpet wash tool earned a straight five stars from our expert in our review. Now with a huge discount applied, it also includes accessories for cleaning your car.
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This isn't the best Black Friday vacuum deal this year, but if you are after a budget buy you can't get much better than the Henry, which is now an extra £50 off.
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Kitchen appliance deals
Our Kenwood kMix stand mixer review rated this the best stand mixer overall. It's good value with a user-friendly design, and its stylish good looks will elevate any kitchen worktop.
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Cookware deals
Le Creuset might be famous for its cast iron, but it also sells impressive pots and pans. This stainless steel set is still an investment, but iit s a great deal with £171 off the three-piece set.
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Bedding deals
This Panda pillow is one of the very best memory foam offerings we've ever tested. One for the side sleepers, this deal would also make the perfect wellness present.
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Woolroom's Black Friday deals are seriously worth checking out, we rate its wool-filled duvet for its excellent temperature regulation and breathability The perfect pick for hot sleepers, now's the time to take the plunge with this investment buy.
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The best memory foam topper we've tested is at its lowest price over at Very. While it will work a treat on a mattress, our sleep editor recommends using it to make a sofa bed more comfortable.
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This mattress wool topper will massively improve your sleep set-up. Whether you're a hot or cold sleeper, this is a winner thanks to excellent temperature regulation. While it was slightly cheaper over BF weekend, it is still reduced by over £70.
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This already affordable electric blanket is now an even better price thanks to this deal. It may be no-frills, but it does the job and offers an economical way to stay warm this winter.
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This luxe throw is a favourite of so many Ideal Home team members and now it has a rare discount applied. It's a real treat for cold winter nights.
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Laundry deals
We consistently rate the Lakeland Dry:Soon range as the best heated clothes airers, and for good reason. Dry your laundry more quickly and heat your space to boot with a handy chunk off. It's also available as part of a fab bundle with a cover.
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If you both steam and iron, this highly rated device does both in one, meaning one less gadget for you to have to worry about storing.
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If you're on a budget and are looking for a heated airer, jump on this deal at Robert Dyas. It is already an affordable buy, but at £40 it's now a steal.
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Furniture deals
Use code RED20 at checkout to get 20% of this super stylish and super affordable Roma sofa bed – best overall in our chair bed guide. It's great for small spaces and perfect for hosting guests on a budget.
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The Kota sofa bed is already one of the most affordable in our best sofa beds guide, but at 20% off with code FURN20 it's an even better deal.
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If you're looking for an affordable sofa, then we think Habitat's Julien sofa is one of the best sofas to shop. It's stylish, comfortable, and has a budget price tag, especially now it benefits from 20% off if you use the code FURN20 at checkout.
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The Model 03 sofa in several different configurations, including this chaise sofa is live in the Black Friday sale.
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Christmas tree deals
Habitat's Natural Upswept tree is one of their best sellers and is currently reduced by 30% in the 7ft style with the code XMAS30. The retailer even offers next day delivery.
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Habitat is currently offering 30% off selected Christmas decorations and trees. The 7ft version we tested is already out of stock, but our room decor editor, Sara, spotted that the 6ft options are still available and reduced by £45.
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The Brunswick Christmas tree has been one of John Lewis' top sellers for years. We've also ranked it as one of the best value trees, and right now it's selling fast with 15% reduction in all 5 sizes.
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If you prefer the frosted look then this flocked artificial tree will help you to create a winter snow scene worthy of the North Pole. Bushy branches coated in an ethereal powder white coating look like they're straight from a crisp winter's morning.
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Heating deals
It's silent, stylish and will give off a steady heat. Plus its price is slashed at La Redoute in the Black Friday sale. However, if you factor in the £3.99 delivery cost, it's the same price as on Amazon right now too.
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Our top pick of the best oil filled radiators you can buy is currently on sale at Debenhams, with a limited time exclusive price on the black colourway.
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How we source deals
You'll find full details of the Ideal Home product selection process on our how we test page.
In order to compile this deals page we factored in our own hands-on testing, searching out deals on the products that we consider best-in-class based on our in-house review process.
If deals aren't currently available on our tried-and-tested favourites, then our product experts have used their knowledge and experience of the product category to curate a list of the best deals available today. This includes researching technical specifications and taking into account multiple customer reviews of any deals we recommend.
How to find the best savings on Black Friday
The Black Friday sales can be overwhelming, so in order to make sure you're finding the best discounts, I've rounded up top tips from our team of Content Editors and Certified Experts on when, where and how to shop to get the lowest prices.
'Black Friday is one of the best times of the year to pick up a bargain vacuum cleaner, but many of these deals will start cropping up at the start of November (or even late October!) So, my top tip is to always check the price of your desired model a month or so before the big day. This way, you can ensure you bag the vacuum you want before it has the potential to sell out. This is particularly important if you have your eyes on a Shark vacuum or an older Dyson model, as these quickly become unavailable during peak trading periods like Black Friday.
'Buying early and bagging your desired model when you first spot it on sale will also prevent any unwanted impulse purchases when Black Friday madness hits. As Black Friday is normally full of tech deals and robot vacuums are a growing market, I’m also expecting some big savings on these hands-free cleaning appliances, alongside smaller household essentials we all love to buy in bulk, like dishwasher tablets, batteries and toilet roll.
'Working around deals events mean I get pulled into shopping for myself far more often than I should and my secret weapon in those times is always a price-checking tool. My most used is CamelCamelCamel which is specific to Amazon and comes in so handy for checking if something is actually discounted (or if the price has just been artificially inflated...).
'The most popular brand that I write about is Ninja, without a doubt and luckily, it's one of the brands that goes hardest for Black Friday. There's always some new exclusive colourway, discount or product debuted just for a short period in November, so if it's a Ninja coffee machine or air fryer you're after, hold your horses until then for the best buying opportunity.'
'My top Black Friday shopping tip would be to start checking on the products you have your eye on from Mid November as some early offers can match (or sometimes beat) the ones that drop on the day. Also, a great discount doesn't always mean top performance so check out reviews of products we've hands-on tested.
'Dehumidifiers, heated clothes airers and steam generator irons are where I expect to see big savings this year. Look out for our top rated models and look for bundles or add-ons. Some of the best value comes from Lakeland's bundles and Joseph Joseph's multi-buy deals on laundry baskets and sorting systems.
'Another key consideration if you are thinking of investing in a dehumidifier is to go for models that clearly state the dehumidifier running costs, as a small difference in power could save you a lot during winter.
FAQs
What is Cyber Monday and Cyber Week?
Cyber Monday is a digital-only discount shopping event that always takes place on the Monday following Black Friday. It started out as a tech-dominated event, however, in recent years we've seen homeware brands continue their deals over to Cyber Monday deals, rebranding it as 'Cyber Monday.'
Cyber Monday, was introduced for the first time only in 2005 to encourage people to shop online. With Black Friday becoming more than just a one-day event (more like one-week, if not month), the lines between Black Friday and Cyber Monday shopping events have become somewhat blurred in recent years. This year we've also seen many brands calling it 'Cyber Week' and continuing the discounts into December.
When does Black Friday end?
The Black Friday sales officially start the day after Thanksgiving, which falls on 28th November this year and will end on the 1st December with Cyber Monday. However, this year, after we saw a number of retailers launch early, I wouldn't be surprised to see a few of them continue to offer post Black Friday festive sales. However, the blanket discounts across most sites will end on Sunday at midnight.
How can I avoid being ripped off on Black Friday?
‘It’s easy to get carried away, so make a list of what you want in advance,’ advises Danny Munday, general manager of HotUKDeals. It also pays to read reviews and compare prices of the models you like, so you know you’re getting a genuine deal. ‘Check the shipping costs before you order, too,’ adds Danny. ‘Some brands charge so much for postage, it cancels out any savings.’
Are Black Friday deals better than Prime Day?
In short, Black Friday deals are typically better than Amazon Prime Day. That is largely due to more retailers taking part in the sales event. Martin Lewis revealed that Black Friday is the best time to save on Christmas gifts.
You'll usually find site-wide deals at The White Company, Argos or Lakeland. It is one of those rare occasions where it is possible to snap up bestselling products that rarely go on sale at a lower price. There are also strong deals to be had on Cyber Monday, the last day of the Black Friday sales, as some brands will drop the price of sale items even further.
Of course, it can be easy to get swayed by the urgency of big discounts and limited-time offers, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.
That's where our 'best of' what to buy guides are here to help, curating a selection of the Ideal Home team's tried and tested favourites and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop.
Should you wait for Black Friday to buy?
Some of the best deals used to always appear the weekend of the event itself; however, that is no longer the case as retailers have started launching the event earlier and earlier.
If a retailer launches the sale early, the main risk you run with waiting until Black Friday to see if the price will drop is that it might sell out. We saw this happen a couple of times last year with high-demand products selling out before the event. To make things easier, several retailers, such as Argos, put a 'price lock' on their Black Friday deals, so you know that it's at the lowest price and won't drop further.
Don't forget to check back on this page, we'll be updating right up until the end of the Black Friday and Cyber Monday sales - and a little bit beyond to catch any staggling discounts!
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Amy is Ideal Home’s Sleep Editor and the Ideal Home Certified Expert on Sleep. She's spent the last five years researching and writing about what makes for the best night’s sleep during the day and testing out sleep products to find the best-in-class by night. So far she’s clocked up over 10,000 hours of pillow, duvet, and mattress testing experience.
Our go-to for all things sleep-related, she’s slept on and under bestselling products from Simba, Emma, Hypnos, Tempur, Silentnight, Panda, and many many more.
As a hot sleeper, Amy is always on the lookout for the most breathable bedding, but she also leads a wider team of testers to ensure our product testing encompasses both hot sleepers, cold sleepers, front sleepers, back sleepers, side sleepers, and everything in-between.
- Molly Cleary Kitchen Appliances Editor


























