Going Dutch: design-savvy value retail giant Hema follows launch of UK stores with online shop

Hema, the Dutch lifestyle retailer, has launched online following this summer's store openings in London's Victoria, Kingston and Bromley

desk with laptop and files
(Image credit: TBC)

Have you heard of Hema? It's a bit like a Dutch version of the Danish
Tiger stores, crossed with the design elements of Ikea and the value of Woolworths - if you catch our drift.

Following a successful launch on the UK high street earlier this year, Hema has now made its way to our screens with the launch of its online shop.

desk with laptop and files

(Image credit: TBC)

Bursting with fun, innovation and quirky, own-design pieces, the store has an undeniably cool and creative feel that spans not only homeware, stationery, kids, beauty and bath items, but food and drink, and clothing and fashion, too.

home and cocking utensil

(Image credit: TBC)

Hema has previously launched in France, Germany,
Belgium, Luxembourg and Spain and has 670 stores across Europe.

CEO Ronald Van Zetten believes the store will stand out in the UK for its quality and
pricing. The new website will have over 12,000 items, all designed in-house and exclusive to Hema.

study thinks

(Image credit: TBC)

So if you have a hankering for mixed nuts, fancy getting crafty with a sewing kit, or maybe you just want to peruse through the pet supplies, why go to three stores when you can go to one?

To find out more, visit the Hema website. For more home trends take a look at our dedicated news pages


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.