Get ready to overload on throws, storage and bedlinen. H&M has just opened its largest UK store to date at Westfield Stratford City in East London, and it just so happens to have H&M's biggest homeware department to boot.
The 232 sq m home section is THE place to check out the fast-fashion brand's living room, kitchen, bedroom, bathroom and kids collections in the flesh. Just look at those shelves of cushions and covers. Heaven.
There are so many goodies, your basket will be full before you know it. New arrivals include woven Candle lanterns (opens in new tab), £12.99, tropical Slub Weave cushion covers (opens in new tab), £8.99, and patterned cotton rugs (opens in new tab), (opens in new tab) from £19.99.
Clutter bugs can pick up woven storage baskets (opens in new tab) from £8.99, and storage jars, from £9.99. There's beautiful table linen, too, like the off-white striped and Fringed tablecloth (opens in new tab) (above), £19.99.
Founded in Sweden in 1947, H&M opened its first UK store way back in 1976. Forty years later, there are more than 260 stores across the UK and Ireland. H&M’s Country Manager for UK & Ireland, Carlos Duarte, said 'We're delighted to be expanding in Westfield Stratford City. The new store is not only the largest in the UK and Ireland, it is also one of H&M’s largest global flagships.'
Aside from homeware, you can also shop its covetable and purse-friendly clothing lines for ladies, gents and kids, and an ever-expanding beauty and cosmetics ranges, displayed over the store's three floors. If edgy street style's your thing, you'll want to check out the new collection designed in collaboration with Swedish pop sensation Zara Larsson, launching on May 18.
And don't forget to download the H&M app, as from May 23, you'll be able to use it to access the H&M Club loyalty scheme. As well as a 25% birthday discount, free online delivery and access to giveaways, the Club rewards you with points for every pound you spend. And as we all know, points mean prizes! Or in this case, more to spend on lovely homeware.
Amy Cutmore is Editor-in-Chief, Homes Audience, working across the Future Homes portfolio. She works on titles including Ideal Home, Homes & Gardens, Livingetc, Real Homes, Gardeningetc, Top Ten Reviews and Country Life. And she's a winner of the PPA's Digital Content Leader of the Year. A homes journalist for two decades, she has a strong background in technology and appliances, and has a small portfolio of rental properties, so can offer advice to renters and rentees, alike.
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