Kevin The Carrot mania swept the nation when the plush toys went on sale on 'Orange Thursday'. Aldi's plucky orange vegetable character first made his debut in 2016, and since then there have been a staggering 12.8 million Google searches for his name.
When the soft toys of the iconic carrot went on sale last month we witnessed stampedes, as shoppers were desperate to get their hands on them!
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From 5p.m today, the popular supermarket is auctioning ten limited-edition Kevin and Katie plush toys in a bid to raise even more money for Teenage Cancer Trust.
Aldi's sell-out Kevin the Carrot soft toy is back!
Through an official eBay partnership fans will have the chance to bid over ten days to win special editions of the nation’s favourite cuddly root vegetable! With all proceeds going to charity – when it comes to the crunch everyone's a winner.
'Kevin and his family have built up a pretty big fan base and demand for the toys has grown as a result each year.' says Julie Ashfield, Managing Director of Buying at Aldi UK. 'We are thrilled to partner with eBay on this initiative and are rooting for Kevin fans across the nation to help us raise money for this fantastic cause. This will help take us one step closer to reaching our £5million fundraising target for Teenage Cancer Trust.'
The limited-edition adorable plush toys are all dressed in their finest festive attire! The Christmas versions are slightly smaller than the original giant 1m Kevin the Carrot Soft Toy.
The auction is expected to be BIG, as eBay reveals searches for Aldi’s must-have plush toys on the online auction house took place once every 1.5 seconds the day the toys first appeared in stores. ‘Kevin the Carrot’ was the second most searched term on eBay!
'We are really proud that eBay for Charity has helped raise over £350,000 for the Teenage Cancer Trust since 2011. Partnering with Aldi to sell official Kevin the Carrot limited edition toys is a fantastic way to raise even more for this vital cause' explains
The huge cuddly carrot has caused a buying frenzy at Aldi stores in recent weeks. With his adorable features and heroic feats in the low-cost supermarket's 2018 series of Christmas ads - it's not hard to see why the public have fallen in love with him.
Just in time for Christmas, Kevin the Carrot wrapping paper has rolled into the Specialbuys aisle!
Aldi's Kevin the carrot gift wrap
Just when we thought we couldn't love this characterful carrot more! Available in silver or blue the festive paper print sees Kevin joined by the rest of his family; wife Katie The Carrot and three children Chantenay, Baby Carrot and Jasper.
The luxury gift wrap is the perfect pressie for covering children's gifts. It'll also work for grown-ups who are closet Kevin the Carrot aficionados too - you know who you are!
Getting your present pile all wrapped up is thirsty work, and if you need a cuppa to get through it the good news is that the collection now includes a novelty gift mug.
Buy in-store now: Kevin the Carrot Wrapping Paper, £1.99, Aldi
Aldi's Kevin the Carrot mug
Buy in-store now: Kevin the Carrot Novelty Mug, £2.99, Aldi
The porcelain bone china mug comes in its very own gift box. The three youngest members of the carrot clan look as pleased as punch to be frolicking about in the snow. We're loving those novelty Christmas jumpers too.
It's got a glowing average 5* rating on the Aldi website. One customer said, 'This is real good value and quite large. Perfect for a warm hot chocolate, coffee or even a wee mulled wine.' That's the spirit!
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Will you be adding an item from the collection to your shopping basket?
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Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.
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