Giovanna Fletcher has designed a fabulous new Next bedding collection. Where does the award-winning author and super celebrity mum of three find the time?
We don't know, but we're glad she did because the result is a charming range of four bedding sets. The cotton-mix bedlinen includes two adult and two children's designs.
In other Next news: Has Next replaced BHS as the high street hero for lighting?
The new bedding sets, below, have just arrived in stores and online.
New Giovanna Fletcher Next bedding
‘I love sleep and I love my bed. Unfortunately I don’t seem to be getting much of the former these days but my bed is still a happy place, ' says busy mum Giovanna.
'Whether we’re all bundled in having a snuggle, I’m having a snooze or simply crawling back into it after a night feed – making my bed inviting is important to me.'
Halcyon Floral bedding,
Talking about the inspiration behind the two more grown-up floral designs, Giovanna says, 'Flowers are another thing that make me feel happy and joyous. Which is probably connected to my first ever job in a florist, when I was a teenager.'
This charming bedding is inspired by beautiful garden blooms. The soft colour palette helps bring them into the bedroom in a soft and inviting manner.
Exclusive Giovanna Fletcher kids bedding
Travel Buddies bedding
This fun bedding set will take little ones on an imaginative journey, before they head off to the Land of Nod.
‘Storytelling is also an important part of my life. I wanted to incorporate this in the children's’ sets,' explains Giovanna.
'We all know how chaotic bedtime can be, but using their imaginations as they come up with scenarios will help calm them down and prepare them for bedtime and a night full of dreaming!’.
Are We Bear Yet bedding
The second of the children's bedding is 'Are we bear yet?' (above). This design, featuring a friendly bear, aims to add a sense of adventure to bedtimes. This design can take little ones on a journey before they doze off, dreaming of the Bear's explorations in the forest.
'The idea being that children will wonder what adventures the bear has been up to, or pick one of the woodland creatures and dream up where they’ve been that day and where they’re going' says the celebrity mum.
You can get your hands on this new collection online and in stores now.
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Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.
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