The Ned is the latest London-based luxury hotel courtesy of Soho House. As you'd expect from the group's portfolio, which includes Soho Farmhouse and Dean Street Townhouse, the interiors are super stylish.
Fans of The Ned's lavish interiors will be thrilled to hear that this look can be easily replicated. Soho House has launched The Ned Collection, a homeware range inspired by the history and design of the hotel.
Soho Home designer Adam Greco and his team familiarised themselves with the history of the building, in order to create The Ned's interiors. The building, formerly housing Midland Bank, was designed in 1924 by Sir Edwin 'Ned' Lutyens. Greco referenced 1930s ocean liners in his redesign. 'We trawled the bank’s archives to find out what the building looked like in its 1930s heyday,' Adam explains, 'we were inspired by the great ships of that era, including the Normandie, and the Orient Express.'
That pretty much sums up the look of the hotel – plush velvet upholstery and richly-coloured tapestry. William Morris prints have been used throughout. Burleigh tableware features in the hotel's restaurants. Let's take a look at the key pieces...
The Ned tableware
The chinaware appears in Millie's Lounge, the hotel's Brasserie, and in all The Ned's bedrooms. Burleigh's Hibiscus china features an archive pattern. The 'banker green' custom colour is exclusive to The Ned and Soho House. If you want a flavour of the collection without really splurging, this is the place to start. Burleigh's china starts from £12.
The Hotel's plush furniture
The Edwin sofa,a key piece from the collection's key pieces, has a distinctly Art Deco feel. With pleating and deep buttoning, this sofa has been carefully designed for view at all angles. Available in dusky pink or midnight blue velvet, it would be a shame to shove this beauty against a wall.
Buy now: The Ned Edwin Sofa, £3995, Soho Home
The 'Cosy Bed', as in the rooms at the hotel, which comes complete with tufted William Morris headboard cushion. Modelled on the iron beds in the first-class cabins of the Titanic.
The collection is available at Liberty London. The iconic store has turned over their fourth floor atrium to showcase Soho Home bounty, which includes cut crystal glassware, sumptuous cushions and chinaware.
Related: The new Anglepoise and Paul Smith collaboration is BIG news
This is just a edit from the collection. Shop the full collection at Soho Home online.
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Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.
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