Next reveals the most popular nursery themes – and just how much parents are willing to spend

It's the one room where there's no holding back on budget

A recent study, carried out by Next Home, reveals parents will shell out more than £5,000 on decorating their child’s nursery and bedrooms.

The study of 2,000 mum and dads found six in 10 made sure their new child’s room was ready for them before the birth. With parents admitting to spending around £853 on new furniture, decor and soft furnishings.

With parents redecorating their children’s rooms at least once every two years - parting with £900 each time. Doing the maths, that equates to a further £4,500 paid out before the child's 10th birthday.

For inspiration: Nursery decorating ideas – perfect for your new arrival

mint green paint tray doing it for the kids

(Image credit: Next Home/SWNS)

While 42 per cent claimed spending too much money on their child’s nursery, 37 per cent admitted they don’t mind how much it costs – as long as their bundle of joy is happy.

Of those more than half of the dads (54 per cent) were who  thought they spent too much time and money on decorating the nursery. Compared to just 35 per cent of the mums. A stat we're not shocked by.

It appears parents are shifting away from old-fashioned gendered colour schemes, with more choosing neutrals, grey and  yellow (57 per cent). With only 36 per cent opted for the 'traditional' pink for a girl and blue for a boy.

'It’s a special time for parents planning and preparing the nursery, thinking about the aesthetics and the practicality of the room' says a spokesperson for Next Home.

'There is so much inspiration and help around choosing the colour scheme and buying furniture and accessories to create the perfect calm, safe space for the baby.'

Going on to say, 'Parents also want to put time and thought into how the space can grow and evolve, from baby to child and onward.'

Top 10 child’s room themes revealed

parents dream nursery childrens room themes pattern

(Image credit: Next Home/SWNS)

It seems parents are going wild for animal prints and jungle themes. But Princesses and superheroes are still high on the agenda, when it comes to decorating.

For inspiration almost three in 10 turned to magazines or Pinterest, while more than a quarter took ideas from friends’ or relatives’ homes.

The study found furniture is the most considered purchase, with 28 per cent saying this took the longest to decide on when planning their baby’s nursery.

The cot is considered the most important item to get right in the nursery - although 40 per cent didn’t agree - followed by cupboards and storage, the baby monitor and the wallpaper.

Furniture was followed by the colour scheme (26 per cent), the layout of the room (17 per cent) and the theme (17 per cent).

It emerged more than a third bought all-new items for their baby’s nursery, with only 37 per cent having bought second-hand items.

Top 10 most important buys for nurseries

giovanna fletcher kids next bedding

(Image credit: Next Home)

1. Cot/Bed
2. Cupboard/Storage
3. Baby monitor
4. Wallpaper/Wall art
5. Lighting
6. Changing table
7. Nursing chair
8. Toybox
9. Cot mobile
10. Nappy/Laundry bin

The finished rooms are then shared on social media with the average parent, polled via OnePoll, posting three photos on Facebook or Instagram to show off their efforts.

See more from Givovanna: Giovanna Fletcher designs debut Next bedding collection – and it's beautiful

Which theme will welcome your little one?


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.