Netflix's Bridgerton effect has caused sales of this statement bed to rocket at Argos

It's no longer reserved for stately homes

Through lockdown, having a few small things to look forward to really helps us through, like finally being able to get a haircut, dinner parties and the second series of Bridgerton on Netflix.

Related: Master bedroom ideas – that are guaranteed to turn your bedroom into a showstopper

We binged the eight-episode Regency-era drama based on Julia Quin's novels in our millions and came out the other side with an inclination towards traditional, Georgian decor.

The show is set to return to our screens on 16th May, and while a new Bridgerton colour palette has been teased, the four-poster bed trend is very much still front and centre of the show.

house with exposed brick walls white windows and green door

(Image credit: Netflix)

While we may not wish to replicate the interiors of the Bridgerton family home to a tee, as a nation we're now far more likely to consider a bit of gold gilt, a Roman blind or pale blue wallpaper. Or, in fact, a statement four-poster bed.

Argos has seen a 112% increase in the popularity of its four-poster beds between November 2020 to Jan 2021. Plus, sales of Habitat’s Blissford Four Poster Beds are up by 300%, thanks to the Bridgerton effect.

bedroom with wooden flooring and four poster bed

(Image credit: TBC)

The Black Blissford poster bed, which comes in pine, white or black, recently launched on Habitat and Argos as part of their spring/summer range. Traditionally seen as an old-fashioned and rather over-the-top choice, the four-poster is evidently having a bit of a moment.

Buy now: Black Habitat Blissford four-poster bed, £400, Argos

yellow building with white windows and grass lawn

(Image credit: Netflix)

'In the past, four-poster beds may have been seen as a bit of an extravagance and typically only available at a high cost from boutique furniture shops. No longer reserved for stately homes, our Blissford four-poster bed is appealing to young city dwellers who look to add a bold design statement to the bedroom but at great value,' explains Chris Lunn, Senior Furniture Buyer for beds at Argos and Habitat.

It's definitely something of a 'Marmite' product, but if you're looking to make a statement, it could be the way to go.

The bed should always hold the command position in the bedroom according to the rules of feng shui, making it the focal point. A four-poster can't help but be the centre of attention in any room.

bedroom with wooden flooring and white four poster bed

(Image credit: TBC)

Buy now: White Habitat Blissford four-poster bed, £400, Argos

The Loose Women ladies have waded into the debate surrounding the four-poster bed. Ruth Langsford admitted that the 'old, dusty' beds make her think of Henry VII, while Brenda Edwards raved about them.

'It is about the period drama, you're romanced, you're ravished. You see that four-poster and you know what the deal is,' she said.

We also saw the revival of the sleigh bed following Bridgerton's release. These grand, luxurious bed frames with their curved wood headboards and footboards are something we can get on board with.

'Sleigh beds are a beautifully versatile choice as the curved edges exude regal sophistication that is sure to stand the test of time,' explains Jonathan Warren, director at bed specialist Time4Sleep.

Related: Dreams do come true! You can now buy stylish velvet beds at Aldi – for just £249.99

As for the four-poster? The more we think about it, the more we want one. 

Millie Hurst
Senior Content Editor

Millie Hurst was Senior Content Editor at Ideal Home from 2020-2022, and is now Section Editor at Homes & Gardens. Before stepping into the world of interiors, she worked as a Senior SEO Editor for News UK in both London and New York. You can usually find her looking up trending terms and finding real-life budget makeovers our readers love. Millie came up with the website's daily dupes article which gives readers ways to curate a stylish home for less.