John Lewis is selling 47% more of this thanks to the Marie Kondo effect

The leading retailer is reporting record sales of storage solutions as we declutter, thanks to tidying guru

New year, new storage appears to be the mantra so far for 2019  – as the Marie Kondo effect sweeps the nation.

Following the hugely successful debut of Marie Kondo’s Netflix ‘Tidying Up’ series earlier this month, John Lewis & Partners has reported record breaking sales of storage related items. With storage box sales soaring by 47 per cent, and storage baskets seeing a significant sales uplift of 24 per cent on last January.

Did you miss the big book debate? Why Tidying Up star Marie Kondo is upsetting book lovers around the world

‘The popularity of Marie Kondo showcasing how best to “declutter” your home has had a huge influence on our customers’ says Matt Thomas, Partner & Utility Shop Buyer at John Lewis & Partners. 'A tidy home equates to a tidy mind. It’s clear that customers are taking inspiration and starting early when it comes to spring cleaning.’

The Marie Kondo effect

As we tackle our wardrobes, sales of clothing hooks are up 36 per cent. The Neatfreak! stackable shoe rack has seen sales soar by a whopping 518 per cent so far this year!

Modular storage, perfect for mixing and matching for a bespoke solution,  is up 16 per cent compared to the same time last year.

john lewis partners dice low bookcase

(Image credit: TBC)

As modern homes get smaller, clever solutions are increasingly important.

Simple storage can make all the difference for how tidy our homes feel. The things we keep, because they 'spark joy', still need to be stored somewhere –  investing in streamlined, practical furniture pieces is a great choice for such items.

Buy now: Dice Shelving Unit, £229, House by John Lewis & Partners

john lewis partners baskets

(Image credit: TBC)

Baskets are one of John Lewis & Partner's best-selling storage solutions. Thanks to the Modern Maker trend for 2019  seagrass, water hyacinth and jute are all hugely popular materials right now.

Buy now: Fusion Patterned Baskets, £25 for 2, John Lewis & Partners

Related : Home decor trends for Autumn/Winter 2018/2019 – we predict the key looks for interiors

With over 50,000 post using the hashtag #declutteryourlife it would seem that there's an appetite to live a more organised life.

dining area with wooden flooring

(Image credit: TBC)

As the nation embraces the ‘KonMari’ method of decluttering, it's clear to see clever storage is key.

Buy now: Dice Tall Shelving Unit, £379, House by John Lewis

Related: A day in the life of Marie Kondo; the tidiest person on Earth

Have you been inspired to create a tidier home for 2019? Does tidying bring you joy?


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.