New premium Aldi pet range is perfect for even the poshest of pooches

Even the most stylish pups can't resist a Specialbuy...

Meet Lloyd, the most stylish Whippet on Instagram. Lloyd is a fan of the latest Aldi pets range – and for good reason, it's the best yet!

The supermarket has partnered with Lloyd of @AllAboutLloyd, Britain’s poshest pooch, to launch the new Specialbuys collection. More used to wearing £150 Burberry jumpers as seen elsewhere on his feed, Lloyd has been trying out Aldi’s latest range for size, with the highest priced item available for less than £20.

He's given the two paws up to Aldi's new premium pet range. Enjoying the comfy new pet beds and ergonomically crafted slanted food bowls.

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Aldi’s Essential Winter Pet range is available to pre-order online from today, in stores from 8th October, while stocks last.

New Aldi pets range

fluffy pet bed

(Image credit: Paz + Lloyd / Aldi – Aldi pet bed)

'Every pet owner out there wants to give their best friend the very best, and we’re adamant that cost shouldn’t be a barrier to delivering on that desire' explains Julie Ashfield, Managing Director of Buying at Aldi UK.

'Working with Lloyd has proven that you can treat your pets to the best no matter what your budget. Thanks to the high-quality yet affordable products that we’re proud to offer our customers.'

My human just can't stop treating me with the finest things, and when she told me how affordable my new cozy coat from the @aldiuk pet range was, I couldn't believe it!' reads the message posted on the popular Instagram account. The adorable Dog Parka retails for £9.99.

In addition to the pet jackets the premium range offers pet bowls (£4.99); blankets (£7.99); cat scratching post (£14.99) and pet beds galore (from £8.99). Premium but still all highly affordable.

Pre-order now: Aldi Essential Winter Pet range

fluffy pet with toys and white background

(Image credit: Paz + Lloyd / Aldi)

Paz, owner of Lloyd, says, 'The new Aldi pet range was an instant hit with Lloyd. He loved the squeaky Food Bag Dog Toy and immediately settled into the Comfy Pet Bed, making it his own. Lloyd has been lucky enough to model for a number of luxurious brands, so we know about quality, but we both agreed that Aldi’s pet range exceeded expectations and met his high standards! Amazing value for such great quality and style.'

Here's more of Lloyd just being fabulous...

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We hope your pet loves the range as much as Lloyd does, and we'd love to see the snaps.

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The range is in stores for this Thursday 8th October.


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.