Give your home a Moroccan vibe with Sainsbury’s
Give your home a Moroccan makeover with Sainsbury's new Moroccan Blue homeware collection
Striking and exotic, a touch of Morocco is a fantastic way to breathe new life into your home. This trend is all about bold geometrics, rich textures and a stylish blue and white palette that's ideal for summer and is very easy to pull off - especially now that Sainsbury's has launched a new homeware collection that's teeming with gorgeous, Moroccan-themed products.
'The timeless pairing of classic blue and white invites us to embrace summer style,' says Design Manager Andrew Tanner. 'We've updated it by looking further afield for our inspirations, to the city of Casablanca, picking up prints and patterns from elaborate tile work, ikat and batik fabrics. This melting pot of influences has resulted in a collection of beautiful ceramics inspired by decorative textiles that you might readily expect to find in the souks of Morocco.'
The timeless combination of midnight blue, crisp white and dark teal keeps the Moroccan scheme fresh and can easily be incorporated into your home with plenty of vibrant prints and gorgeous fabrics. Ombré designs - in both textiles and glass - are ideal to add instant visual interest.
To create a true Moroccan feel, however, you also need to bring in pattern and texture - lattice, diamond or stripe motifs, alongside embroidery, tassels and intricate knits. Look for cushions, throws and bed linen, but don't limit yourself to soft furnishings alone. Think patterned vases or exquisitely carved wood boxes, frames and latticed mirrors. Tiles featuring ethnic designs are ideal to create a stunning feature wall in your bedroom, study or living room.
Play up the exotic atmosphere with lighting. Pair souk-style lanterns with romantic candles tucked into wirework candleholders and group them strategically on a coffee table or a dresser to create a beautiful focal point.
Finish off the look with small but gorgeous details, such as ethnic-style crockery, geometric table runners and even Moroccan-inspired stationery.
1/6 How to work the Moroccan Blue trend
To find out more about the Moroccan Blue range and Sainsbury's other homeware collections, visit: www.sainsburyshome.co.uk
2/6 Create your dream bedroom
Cool and restful, the Moroccan Blue trend is ideal for updating your bedroom. Combine cushions featuring geometric and ethnic patterns with intricately textured throws and embroidered bed linen for a look that is as luxurious as it is exotic.
Blue stripe cushion, 43x43 cm, £12, Sainsbury's
Printed tassel cushion, 30x50 cm, £12, Sainsbury's
Embroidered bed linen, £28 for the double, Sainsbury's
Available in store now
To find your nearest store and discover the other collections, visit sainsburyshome.co.uk.
3/6 Go bold with colour, texture and pattern
Inject pattern and texture into your home with exquisitely carved woodwork, lattice designs, ombré glass vases and ceramic vessels featuring ethnic motifs.
Carved mirror 9x48x48 cm, £25, Sainsbury's
Large printed ceramic vase 21x21x35 cm, £18, Sainsbury's
Blue ombré vase 15x15x32 cm, £10, Sainsbury's
Carved jewellery box 21.75x12x9.25 cm, £12, Sainsbury's
Available in store from May 1
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To find your nearest store and discover the other collections, visit sainsburyshome.co.uk.
4/6 Freshen up your living room
Give your living room a Moroccan feel by layering patterned cushions and throws, and choosing accessories in a deep blue and white palette. Add to the atmosphere by teaming sleek wire candleholders with ornate lanterns.
Blue stripe cushion, 43x43 cm £12, Sainsbury's
Printed tassel cushion, 30x50 cm, £12, Sainsbury's
Blue striped throw 125x150 cm, £16, Sainsbury's
Blue Cereal Bowl, £3.50, Sainsbury's
Large printed ceramic vase 21x21x35 cm, £18, Sainsbury's
White lantern 18x18x48 cm, £22, Sainsbury's
Wire tealight holder 15x15x22 cm, £7, Sainsbury's
Available in store from: home accessories from May 1, dinnerware in store now
To find your nearest store and discover the other collections, visit sainsburyshome.co.uk.
5/6 Dine in Moroccan style
Put an exotic twist on your dining room by mixing and matching crockery in Moroccan patterns and pairing it with geometric cutlery, tinted glassware and ombré place mats, all set against an ethnic runner.
Indigo Blue hi-ball, £4, Sainsbury's
Indigo Blue tumbler, £4, Sainsbury's
Moroccan nibble bowls, £3 each, Sainsbury's
Moroccan dinner plates, £4 each, Sainsbury's
Moroccan side plates, £3.50, Sainsbury's
Moroccan cereal bowls, £3.50 each, Sainsbury's
Diamond-patterned jug, £12, Sainsbury's
Moroccan runner, £12, Sainsbury's
Blue ombré placemat, £8 for a pack of two, Sainsbury's
Available in store now
To find your nearest store and discover the other collections, visit sainsburyshome.co.uk.
6/6 Update your study
Add pizzazz to your workspace with Moroccan-themed stationery and accessories. Patterned bowls and mugs double up as fabulous containers to keep everything neat and tidy, while elegant notebooks featuring geometric or ethnic designs are perfect to jot down your thoughts in style.
Moroccan bowls, from £3 each, Sainsbury's
Diamond-patterned mug, £4 each, Sainsbury's
Oversize Moroccan notebooks from £1.50 each, Sainsbury's
Small Moroccan exercise books, from £3 for a pack of three, Sainsbury's
Moroccan blue medium fabric notebook, £8, Sainsbury's
Available in store from: stationery from April 24, dinnerware in store now
To find your nearest store and discover the other collections, visit sainsburyshome.co.uk.
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