Molly Cleary
This page was updated on the 1st of November 2025 as Black Friday sales launched across various retailers.
Black Friday officially returns on the 28th of November, but that hasn't stopped multiple retailers from already launching their sales offerings early this month, just in time for the most shoppable time of the year.
Where to find the best Black Friday
Black Friday sales have officially started – these are the retailers with deals already live.
- AO: savings on Shark, Ninja and Smeg
- Argos: savings on appliances, furniture and home accessories
- Appliances Direct: bargains on dehumidifiers
- Anthropologie: money off homeware and furniture
- Emma: bag 30% off mattresses and other sleep essentials
- Dyson: deals on vacuums and air purifiers
- John Lewis: big savings on appliances and tech
- Ninja: save on top-rated air fryers, cookware and more
- Our Place: low prices on the best-selling Always Pan
- Shark: save on cordless and upright vacuums
Air fryer deals
Dehumidifier deals
Vacuum deals
![Shark Shark Stratos Anti Hair Wrap Plus Cordless Vacuum [Single Battery] IZ400UK](https://cdn.mos.cms.futurecdn.net/vHrEYuRqxBHDoQzCBUxqCG-200-80.jpg.webp "Shark Shark Stratos Anti Hair Wrap Plus Cordless Vacuum [Single Battery] IZ400UK")
Kitchen appliance deals
Bedding deals
Laundry deals
Furniture deals
How we source deals
You'll find full details of the Ideal Home product selection process on our how we test page.
In order to compile this deals page we factored in our own hands-on testing, searching out deals on the products that we consider best-in-class based on our in-house review process.
If deals aren't currently available on our tried-and-tested favourites, then our product experts have used their knowledge and experience of the product category to curate a list of the best deals available today. This includes researching technical specifications and taking into account multiple customer reviews of any deals we recommend.
How to find the best savings on Black Friday
The Black Friday sales can be overwhelming, so in order to make sure you're finding the best discounts, I've rounded up top tips from our team of Content Editors and Certified Experts on when, where and how to shop to get the lowest prices.
'Black Friday is one of the best times of the year to pick up a bargain vacuum cleaner, but many of these deals will start cropping up at the start of November (or even late October!) So, my top tip is to always check the price of your desired model a month or so before the big day. This way, you can ensure you bag the vacuum you want before it has the potential to sell out. This is particularly important if you have your eyes on a Shark vacuum or an older Dyson model, as these quickly become unavailable during peak trading periods like Black Friday.
'Buying early and bagging your desired model when you first spot it on sale will also prevent any unwanted impulse purchases when Black Friday madness hits. As Black Friday is normally full of tech deals and robot vacuums are a growing market, I’m also expecting some big savings on these hands-free cleaning appliances, alongside smaller household essentials we all love to buy in bulk, like dishwasher tablets, batteries and toilet roll.
'Working around deals events mean I get pulled into shopping for myself far more often than I should and my secret weapon in those times is always a price-checking tool. My most used is CamelCamelCamel which is specific to Amazon and comes in so handy for checking if something is actually discounted (or if the price has just been artificially inflated...).
'The most popular brand that I write about is Ninja, without a doubt and luckily, it's one of the brands that goes hardest for Black Friday. There's always some new exclusive colourway, discount or product debuted just for a short period in November, so if it's a Ninja coffee machine or air fryer you're after, hold your horses until then for the best buying opportunity.'
'My top Black Friday shopping tip would be to start checking on the products you have your eye on from Mid November as some early offers can match (or sometimes beat) the ones that drop on the day. Also, a great discount doesn't always mean top performance so check out reviews of products we've hands-on tested.
'Dehumidifiers, heated clothes airers and steam generator irons are where I expect to see big savings this year. Look out for our top rated models and look for bundles or add-ons. Some of the best value comes from Lakeland's bundles and Joseph Joseph's multi-buy deals on laundry baskets and sorting systems.
'Another key consideration if you are thinking of investing in a dehumidifier is to go for models that clearly state the dehumidifier running costs, as a small difference in power could save you a lot during winter.
FAQs
What day do Black Friday Deals start?
The Black Friday sales officially start the day after Thanksgiving, which falls on 28th November this year and will end on the 1st December with Cyber Monday. However, this year we've already saw a number of retailers launch their Black Friday sales incredibly early, kicking things off at the start of November with discounts running for the whole month.
Are Black Friday deals better than Prime Day?
In short, Black Friday deals are typically better than Amazon Prime Day. That is largely due to more retailers taking part in the sales event. Martin Lewis revealed that Black Friday is the best time to save on Christmas gifts.
You'll usually find site-wide deals at The White Company, Argos or Lakeland. It is one of those rare occasions where it is possible to snap up bestselling products that rarely go on sale at a lower price. There are also strong deals to be had on Cyber Monday, the last day of the Black Friday sales, as some brands will drop the price of sale items even further.
Of course, it can be easy to get swayed by the urgency of big discounts and limited-time offers, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.
That's where our 'best of' what to buy guides are here to help, curating a selection of the Ideal Home team's tried and tested favourites and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop.
What will be cheaper on Black Friday?
It is impossible to know what exactly will be cheaper on Black Friday itself; however, in past years, we've seen discounts on mattresses, furniture, vacuum cleaners and kitchen appliances.
Simba, Ninja, Shark, John Lewis, Argos, Very and The White Company are also a few of the brands that regularly participate in the Black Friday sales, so you'll likely see some good deal offerings from them.
Should you wait for Black Friday to buy?
Some of the best deals used to always appear the weekend of the event itself; however, that is no longer the case as retailers have started launching the event earlier and earlier.
If a retailer launches the sale early, the main risk you run with waiting until Black Friday to see if the price will drop is that it might sell out. We saw this happen a couple of times last year with high-demand products selling out before the event. To make things easier, several retailers, such as Argos, put a 'price lock' on their Black Friday deals, so you know that it's at the lowest price and won't drop further.
How can I avoid being ripped off on Black Friday?
‘It’s easy to get carried away, so make a list of what you want in advance,’ advises Danny Munday, general manager of HotUKDeals. It also pays to read reviews and compare prices of the models you like, so you know you’re getting a genuine deal. ‘Check the shipping costs before you order, too,’ adds Danny. ‘Some brands charge so much for postage, it cancels out any savings.’
What is Cyber Monday?
Cyber Monday is a digital-only discount shopping event that always takes place on the Monday following Black Friday. It started out as a tech-dominated event, however, in recent years we've seen homeware brands continue their deals over to Cyber Monday deals, rebranding it as 'Cyber Monday.'
Cyber Monday, was introduced for the first time only in 2005 to encourage people to shop online. With Black Friday becoming more than just a one-day event (more like one-week, if not month), the lines between Black Friday and Cyber Monday shopping events have become somewhat blurred in recent years.
Don't forget to check back on this page, which we'll be updating throughout the Black Friday 2025 sales period, for more deals!
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