Black Friday home deals - what to expect from this year's sales and tips on how to find the lowest prices
How to shop the best of the Black Friday home deals


Molly Cleary
The Black Friday sales mentioned in this post are now over, but will be back next year.
Black Friday officially returns on the 28th of November this year. However, last year, we saw Black Friday sales launch as early as 1st November at some retailers, so now is the best time to start making a wishlist.
Black Friday is the rare exception where you might find discounts on new products and bestsellers, in contrast to Boxing Day sales which usually focus on shifting excess stock. While we don't know yet what will actually be going on sale, preparation is always key to bagging a bargain.
At Ideal Home, we've covered the big sales event for years, not to mention tested hundreds of products, so we've packaged up all our top tips and insights on what and where to shop to help you bag the best price on everything from the best mattresses from Simba or the best air fryers from Ninja.
Black Friday deals are usually great value, but we have seen some retailers increase the prices of items beforehand to make the deals look better on the day, so our top tip would be to make a list now so you can compare prices to make sure you're actually getting a good deal. However, we'll also be on hand to flag the most worthwhile deals.
Below, we've rounded up the retailers we expect to have a sale on, and a few brands holding a few pre-Friday sales events. It might not officially be Black Friday yet, but there are still savings to be had if you shop smart.
Where to find the best Black Friday
While the Black Friday sales haven't kicked off yet, these are the companies that had some of the best Black Friday deals last year, and we expect to see more from in November.
- AO: savings on Shark, Ninja and Smeg
- Argos: savings on appliances, furniture and home accessories
- Appliances Direct: bargains on dehumidifiers
- Anthropologie: money off homeware and furniture
- Dyson: deals on vacuums and air purifiers
- H&M: offers on Christmas decorations
- John Lewis: big savings on appliances and tech
- Ninja: save on top-rated air fryers, cookware and more
- Marks and Spencer: discounts on bedding, lighting, kitchenware and more
- Our Place: low prices on the best-selling Always Pan
- Shark: save on cordless and upright vacuums
Air fryer deals
The star of Jamie Oliver's air fryer cooking show, the silver version of this air fryer is on sale in Argos' BIG RED event. Use code RED30 at checkout to get £60 off.
It's all about the windows with this pick, our second favourite tried-and-tested dual-zone air fryer. If – like our testers – you prefer to be able to see your food as it crisps up, then the Instant Vortex is for you, and it is currenty on offer at Amazon.
Ninja is the air fryer brand name you need to know, and this is a star Ninja air fryer deal for the 7.4L dual-zone air fryer in the chic grey colourway. We rate it as the best dual zone air fryer money can buy in our Ninja Foodi MAX Dual Zone Air Fryer review, and it'll look good on your countertop too.
Dehumidifier deals
This dehumidifier has a powerful extraction rate for its size, a relatively low energy consumption and is pretty compact; making it perfect for tackling damp issues in a smaller space.
A stylish dehumidifier is hard to come by, but this De'Longhi manages it. It is fantastic for drying clothes and is currently reduced by £79.
Vacuum deals
Reduced by over £100, now is a great time to snap up the Shark Stratos which is one of the best vacuums we've tested at Ideal Home.
The Gtech AirRAM Platinum seriously impressed us when we tested it this year. It's powerful, easy to use with a great battery life.
Kitchen appliance deals
This Sage collaboration is one of our favourite pod coffee machines and is now reduced by £250.
Bedding deals
This already affordable electric blanket is now an even better price thanks to this deal. It may be no-frills, but it does the job and offers an economical way to stay warm this winter.
Laundry deals
If you both steam and iron, this highly rated device does both in one, meaning one less gadget for you to have to worry about storing.
Furniture deals
Use code RED20 at checkout to get 20% of this super stylish and super affordable Roma sofa bed – best overall in our chair bed guide. It's great for small spaces and perfect for hosting guests on a budget.
The Kota sofa bed is already one of the most affordable in our best sofa beds guide, but at 20% off with code RED20 it's an even better deal.
If you're looking for an affordable sofa, then we think Habitat's Julien sofa is one of the best sofas to shop. It's stylish, comfortable, and has a budget price tag, especially now it benefits from 20% off if you use the code RED20 at checkout.
How we source deals
You'll find full details of the Ideal Home product selection process on our how we test page.
In order to compile this deals page we factored in our own hands-on testing, searching out deals on the products that we consider best-in-class based on our in-house review process.
If deals aren't currently available on our tried-and-tested favourites, then our product experts have used their knowledge and experience of the product category to curate a list of the best deals available today. This includes researching technical specifications and taking into account multiple customer reviews of any deals we recommend.
How to find the best savings on Black Friday
The Black Friday sales can be overwhelming, so in order to make sure you're finding the best discounts, I've rounded up top tips from our team of Content Editors and Certified Experts on when, where and how to shop to get the lowest prices.

'Black Friday is one of the best times of the year to pick up a bargain vacuum cleaner, but many of these deals will start cropping up at the start of November (or even late October!) So, my top tip is to always check the price of your desired model a month or so before the big day. This way, you can ensure you bag the vacuum you want before it has the potential to sell out. This is particularly important if you have your eyes on a Shark vacuum or an older Dyson model, as these quickly become unavailable during peak trading periods like Black Friday.
'Buying early and bagging your desired model when you first spot it on sale will also prevent any unwanted impulse purchases when Black Friday madness hits. As Black Friday is normally full of tech deals and robot vacuums are a growing market, I’m also expecting some big savings on these hands-free cleaning appliances, alongside smaller household essentials we all love to buy in bulk, like dishwasher tablets, batteries and toilet roll.

'Working around deals events mean I get pulled into shopping for myself far more often than I should and my secret weapon in those times is always a price-checking tool. My most used is CamelCamelCamel which is specific to Amazon and comes in so handy for checking if something is actually discounted (or if the price has just been artificially inflated...).
'The most popular brand that I write about is Ninja, without a doubt and luckily, it's one of the brands that goes hardest for Black Friday. There's always some new exclusive colourway, discount or product debuted just for a short period in November, so if it's a Ninja coffee machine or air fryer you're after, hold your horses until then for the best buying opportunity.'

'My top Black Friday shopping tip would be to start checking on the products you have your eye on from Mid November as some early offers can match (or sometimes beat) the ones that drop on the day. Also, a great discount doesn't always mean top performance so check out reviews of products we've hands-on tested.
'Dehumidifiers, heated clothes airers and steam generator irons are where I expect to see big savings this year. Look out for our top rated models and look for bundles or add-ons. Some of the best value comes from Lakeland's bundles and Joseph Joseph's multi-buy deals on laundry baskets and sorting systems.
'Another key consideration if you are thinking of investing in a dehumidifier is to go for models that clearly state the dehumidifier running costs, as a small difference in power could save you a lot during winter.
FAQs
What day do Black Friday Deals start?
The Black Friday sales officially start the day after Thanksgiving, which falls on 28th November this year and will end on the 1st December with Cyber Monday. However, last year we saw a number of retailers launch their Black Friday sales incredibly early, kicking off at the start of November and running for the whole month.
Are Black Friday deals better than Prime Day?
In short, Black Friday deals are typically better than Amazon Prime Day. That is largely due to more retailers taking part in the sales event. Martin Lewis revealed that Black Friday is the best time to save on Christmas gifts.
You'll usually find site-wide deals at The White Company, Argos or Lakeland. It is one of those rare occasions where it is possible to snap up bestselling products that rarely go on sale at a lower price. There are also strong deals to be had on Cyber Monday, the last day of the Black Friday sales, as some brands will drop the price of sale items even further.
Of course, it can be easy to get swayed by the urgency of big discounts and limited-time offers, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.
That's where our 'best of' what to buy guides are here to help, curating a selection of the Ideal Home team's tried and tested favourites and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop.
What will be cheaper on Black Friday?
It is impossible to know what exactly will be cheaper on Black Friday; however, in past years, we've seen discounts on mattresses, furniture, vacuum cleaners and kitchen appliances.
Simba, Ninja, Shark, John Lewis, Argos, Very and The White Company are also a few of the brands that regularly participate in the Black Friday sales, so you'll likely see some good deal offerings from them.
Should you wait for Black Friday to buy?
Some of the best deals used to always appear the weekend of the event itself; however, that is no longer the case as retailers have started launching the event earlier and earlier.
If a retailer launches the sale early, the main risk you run with waiting until Black Friday to see if the price will drop is that it might sell out. We saw this happen a couple of times last year with high-demand products selling out before the event. To make things easier, several retailers, such as Argos, put a 'price lock' on their Black Friday deals, so you know that it's at the lowest price and won't drop further.
How can I avoid being ripped off on Black Friday?
‘It’s easy to get carried away, so make a list of what you want in advance,’ advises Danny Munday, general manager of HotUKDeals. It also pays to read reviews and compare prices of the models you like, so you know you’re getting a genuine deal. ‘Check the shipping costs before you order, too,’ adds Danny. ‘Some brands charge so much for postage, it cancels out any savings.’
What is Cyber Monday?
Cyber Monday is a digital-only discount shopping event that always takes place on the Monday following Black Friday. It started out as a tech-dominated event, however, in recent years we've seen homeware brands continue their deals over to Cyber Monday deals, rebranding it as 'Cyber Monday.'
Cyber Monday, was introduced for the first time only in 2005 to encourage people to shop online. With Black Friday becoming more than just a one-day event (more like one-week, if not month), the lines between Black Friday and Cyber Monday shopping events have become somewhat blurred in recent years.
Don't forget to check back on this page, which we'll be updating throughout the Black Friday 2025 sales period.
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Amy is Ideal Home’s Sleep Editor and the Ideal Home Certified Expert on Sleep. She's spent the last four years researching and writing about what makes for the best night’s sleep during the day and testing out sleep products to find the best-in-class by night. So far she’s clocked up over 10,000 hours of pillow, duvet, and mattress testing experience.
Our go-to for all things sleep-related, she’s slept on and under bestselling products from Simba, Emma, Hypnos, Tempur, Silentnight, Panda, and many many more.
As a hot sleeper, Amy is always on the lookout for the most breathable bedding, but she also leads a wider team of testers to ensure our product testing encompasses both hot sleepers, cold sleepers, front sleepers, back sleepers, side sleepers, and everything in-between.
- Molly ClearyKitchen Appliances Editor
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