Tile Alert! Is this brand the new Fired Earth?

Claybrook. Remember the name and where you heard it first, because we're calling it... it's THE next big name for tiles

Do you believe in love at first sight? We do, with tiles that is! The new Claybrook preview arrived at HQ yesterday and we instantly knew, it was love!

The debut collection of stunning wall and floor tiles comes from a team of creatives, who by their own admission 'are in love with timeless forms and well-crafted materials'. Hot off the press, we happen to know that one of the talented team involved with this new brand used to work for none other than Fired Earth #justsaying.

Need advice on tiling? Read How to grout tiles – a step-by-step guide for kitchens and bathrooms

There are 26 fabulous new designs featured in Claybrook's debut collection. Here's a small edit of some favourites, to wet your appetite...

Brand new tile collection...

blush trial design tile with egg and tray

(Image credit: Claybrook)

It was this very design that we fell in love with. Geometrics and pink, what more could you ask for? The soft Blush colourway is a great choice for interiors right now with the delicious grapefruit shade of 'Millennial pink' being on-trend. The design is also available in Fogg, Teal and Jade

Buy now: Confiserie, £79.86 sq , Claybrook

Claybrook blue tiles selection

(Image credit: Claybrook)

A selection of the stunning new blue designs by Claybrook

room with dark green tiles candle and wooden table

(Image credit: Claybrook)

Green tiles are a HUGE rising trend. These glazed ceramic metro tiles are simply stunning. The dark green, named 'Penn Station' is our favourite – very Ministry of Magic, for all the Harry potter fans out there! This classic tile design is also available in a variety of neutrals and soft blues.

Buy now: Metro Deco Tiles, £44.35 sq m, Claybrook

semaphore bounty porcelain floor and wall tile

(Image credit: Claybrook)

This unapologetic modern design is perfect for tiling kitchens and bathrooms alike. The simple pattern is available in beautifully desaturated green, grey and blue tones. Create stripes or chevron walls with the versatile pattern.

Buy now: Semaphore Tiles, £39 sq m, Claybrook

cream coloured neutral patterned design floor tiles

(Image credit: Claybrook)

A selection of the stunning neutral patterned designs by Claybrook

Buy now: Navajo Tiles, from £8.30 per tile, Claybrook

chrysanthemum patterned white wall tiles with teacup

(Image credit: Claybrook)

The Osaka design is the perfect border tile to break up plain tiles. The stylized chrysanthemum pattern adds interest to walls without having to introduce colour.

Buy now: Osaka Tiles, from £64.95 sq m, Claybrook


graphic wall tile with pink lamp teacup and books

(Image credit: Claybrook)

Add a soft graphic feel to walls with the Cannes Esmee design. These stunning tiles are made by hand.

room with chateau designed floor tiles with wooden chair

(Image credit: Claybrook)

Lay fashionable flooring  with the brooding 'Villandry' shade of the Chateau design.

Buy now: Chateau Tiles, from £59.97 sq m, Claybrook

Which of the affordable 'Boutique' tile design is your favourite?


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.