Introducing the new IKEA KRYDDAD collection, which not only looks good but does good too

Feast your eyes on IKEA’s new range of homeware and discover how it’s empowering women

mirror black chair with cushion and white cup and plate
(Image credit: IKEA)

Those clever folk at IKEA have done it again. The new handcrafted KRYDDAD collection is even more beautiful than the last. And what's more, it has a positive impact on people's lives to boot.

Why? IKEA decided to co-create the collection with social entrepreneurs in India who work with rural women to give them more sustainable livelihoods.

square wooden table and bucket of of cups and fruit

(Image credit: IKEA)

The result is an assortment of beautifully handmade and highly finished products that reflect both Scandinavian and Indian crafts. From patterned cushions and table runners, to laundry bags and poufs made out of renewable banana fiber, a timeless and high-quality collection has been created with outstanding skill.

mirror and black chair with cushion and designed flooring

(Image credit: IKEA)

IKEA designer Sarah Fager worked with artisans from the social enterprises of Rangsutra and Industree Producer Transform, swapping skills and sharing ideas so that both cultures were reflected in the products.

These enterprises employ local artisans, mostly women, from rural areas who would otherwise have limited or no access to paid work, let alone a sustainable income.

brown bags shoes and designed flooring

(Image credit: IKEA)

Joanna Yarrow, Head of Sustainability for IKEA UK and Ireland says: ‘Living sustainably is key to ensuring a better life for everyone. There are loads of ways you can live more sustainably at home. One is to buy products made from ethically sourced materials such as the KRYDADD collection.

'Products in this range are made from banana fibres - these are often seen as a waste product but here we're using them as renewable material to make beautiful, characterful designs.'

handcrafted bags cloths designed flooring

(Image credit: IKEA)

The handcrafted KRYDDAD collection is the fifth limited edition collection co-created by IKEA and social entrepreneurs in India, with all profits returned to the enterprises.

So you no longer need to feel guilty for purchasing another cushion that you don't really need - it's for an excellent cause.

cream colour wall wooden door and grey cushions

(Image credit: IKEA)

KRYDDAD is available in selected stores in the UK from October 2016.

Like this? Then you're going to love IKEA's Scandi arts and craft collection.


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.