Channel the Wild West trend with Sainsbury’s

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  • With its rich colours and mellow atmosphere, autumn is the perfect time to update your home and turn it into a warm, cosy haven before the onset of the cold season. And ringing the changes couldn’t be easier this year with the latest homeware collection by Sainsbury’s, which is packed full with striking, affordable pieces.

    The company has twelve in-house designers that tour the world to bring you the very best interior decorating ideas and, this year, they were inspired by the raw colours and tactile textures of the Wild West.

    The ‘Little House on the Prairie’ look is one of the hottest trends this season. The new Wilderness range by Sainsbury’s interprets it beautifully with a stunning combination of soft furnishings, accessories, lighting and wall art in Old West and vintage Americana style.

    “Combining a pioneering sense of adventure and escapism, this trend stems from a love of the outdoors and a back-to-basics approach to rustic living,” explains Andrew Tanner, head of home design at Sainsbury’s.

    Colours are key to carrying off the log-cabin style. Choose a palette of earthy tones, such as burnt orange, yellow ochre or rich terracotta, as accent notes against aged wooden floors. Don’t just go for solid colour – Native American-inspired designs, tribal prints, and pioneer-style checks are perfect to create a Wild West atmosphere.

    Pair these with rich, natural textures – faux fur, aged leather, wood – for a genuine country feel. Sainsbury’s has a fabulous choice of faux-fur cushions and rugs, plus chunky knit throws and cushions, which are ideal to give your house a warm and cosy feel. Don’t skimp on wood either – fill your space with rustic wooden picture frames, handy stools, and of course plenty of logs for your fire.

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