If you have a purchase planned and are looking for some discounts, the wait is nearly over. The dates of Amazon Prime Day 2025 have officially been announced, and this year we can expect Amazon Prime Day deals to launch on Tuesday July 8th.
Except, there's one major change. For the first time, what used to be a 24-hour sale, and then became a 48-hour-long event, has this year been extended to last four full days. That's 96 whole hours of Prime Day deals running from Tuesday July 8th until Friday July 11th 2025.
As ever, we don't know exactly what deals will be on until the sale kicks off, but Amazon has promised savings on plenty of Ideal Home favourites, including Dyson, De'Longhi, Shark, and Ninja.
Once Prime Day deals are active, we'll be keeping this page updated with our recommendations for the best deals to buy. But, if you can't wait to shop – or you want to add some products to your Amazon wishlist ready for the big event – I've rounded up some of this week's best early Amazon deals below.
What to shop
These are a few of the hottest categories we're expecting to see with some major discounts. Prime Day deals like these are usually good, with savings of up to 50% off commonly seen.
- Garden and lawn care: we're expecting deals on Flymo lawn mowers and more
- Floorcare: for Dyson, Shark and Vax vacuums
- Outdoor furniture: for last minute garden refreshes
- Air purifiers: there should be savings on top-performing air purifiers
- Air fryers: from Ninja, Instant Pot and more
- Coffee machines: we'll see Nespresso machines and more for less
Early Amazon deals
Prime Membership
Editor's top tips for shopping Amazon Prime Day
With any big sales event, being prepared and knowing what you're looking for is key. Here's how our editors use their knowledge to find the best deals.
For kitchen appliances, Ninja is my go-to brand to lookout for. They often launch exclusives on Amazon during shopping events (like exclusive colourways) as well as dropping their prices on the shopping platform.
Recently I've been testing out their new espresso machine (the Ninja Luxe Café Pro) which makes me hopeful that the OG model might be getting a discount this Prime Day. Fingers crossed.
I'm also a huge Le Creuset stan, so I'm really hoping for some great deals on their cast iron pieces. They already have some bits reduced like this Cast Iron Skillet (now £100 down from £155.00) which is hopefully a good omen.
One thing I've historically noticed is not great to shop on Prime Day is pizza ovens. That's because instead of selling on Amazon, some of my favourite pizza oven brands like Gozney and Ooni often run their own counter-sales, so if that's high up your wishlist, make sure to sign up to their newsletters rather than waiting for Prime Day.
Air fryer discounts are nailed on for Prime Day, so if you've been waiting to upgrade your appliance, wait a bit longer for maximum impact. Brands like Ninja and Tefal always have something to offer, as well as one of my favourite brands Instant. Watch out for those!
Air purifiers and fans are appliances I always recommend friends and family to pick up during Amazon Prime Day as it’s the prime season for all things air quality and cooling. They’re often heavily discounted as the weather is warmer, and I find that big brands such as Blueair, Levoit, Dyson, and Shark are way more affordable than they typically would be throughout the year.
Amazon Prime Day is also a great time to pick up a new vacuum if you happen to be in the market for one, and it’s almost guaranteed that top-rated models like the Shark Stratos and older Dyson vacuums such as the Dyson V8 will be included within the discount event.
However, I would advise you to heed caution when picking up a vacuum during APD. Although the price drops may seem enticing, it’s still best to shop around - especially if you’re on the hunt for a Shark vacuum. That’s because Shark often quietly runs its own sales during this time, meaning it may be better to shop through them directly.
As vacuums are regularly discounted throughout the year - and most notably during the Black Friday sales - you could also wait a few months to pick up an even cheaper deal.
My top tip for shopping bedding in the Amazon Prime Day sales would be to look out for deals on tried-and-tested brand names. If you’re in the market for a bargain, then budget bedding brands Silentnight and Slumberdown both have Amazon storefronts that usually have discounts on Prime Day.
You can also find more premium bedding brands on Amazon, such as top-rated bedding from Woolroom and Panda, and mattresses from Simba and Emma.
However, I recommend doing a quick price comparison first. Amazon will often have some great bedding deals, but sometimes the brands will price match those deals on their own websites, and often buying bedding direct from the retailer will get you some useful added extras, such as a sleep trial so you can test the product at home before you buy.
FAQs
What to buy on Amazon Prime Day
It can be easy to get swayed by the urgency of big discounts and limited-time offers on the Amazon Prime Day, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.
That's where the Ideal Home team's 'best of' guides are here to help, curating tried and tested best-in-class products, and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop.
So, whether you're looking for one of the best mattresses to upgrade your sleep, the best vacuum cleaners to give your floors some TLC, or the best coffee machines for the best brew, you'll find them all on our website.
How can I find good Prime Day Deals?
If you find Amazon confusing to navigate at the best of times, then Prime Day can feel a little overwhelming. Our first piece of advice is to head to the general Amazon deals page, where they gather up everything that's discounted. Here you can make a start with browsing the sort of deals you're interested in.
Another place that is perfect to look for discounts is the Amazon Star Store, which is a storefront packed with only highly-rated products so that you can be sure that they are worth your investment. From appliances to garden tools, it's a great place to shop for certifiably highly-rated products.
How long does Amazon Prime Day last?
Amazon Prime Day 2025 is set to run over four days – from 00.01 on Tuesday July 8th until 23.59 on Friday July 11th, which is double the length of previous years.
In 2024 the discounts went live on 16th July and then Prime Day ended on the 17th July, giving shoppers 48 hours to hunt down their bargains.
Whether you're looking for a saving on one of this year's must-have kitchen appliances, or a discount on some seasonal decor, we think it's clear Amazon is the place to shop. Race you to the checkout!
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