Amazon Prime Day 2025 has started! Officially called 'Prime Big Deals Day, ' the sales event will run from today until midnight tomorrow, and in that time you can expect to see plenty of Amazon Prime Day deals on Ninja, Shark and more.
However, with every sales event and an Amazon one in particular, it can be tricky to work out what actually is a good deal that will save you money. I know how easy it can be to get swept up in the promise of money off and lightning deals, so to help you avoid falling for any fake deals, I've trawled through the best Prime Big Deals Day to create an edit of the only ones worth shopping today.
I've enlisted the help of our team of consumer experts, who have tried all the products recommended below and have been monitoring prices to find deals on the best air fryers from Ninja and the best Shark vacuums, plus plenty more.
There are *lots* of bargains ready to shop right now, with savings of more than £100 on Ninja, Shark, Dyson, and De'Longhi, amongst other big brand names. However, what I have noticed is that the best Amazon Prime Day deals are disappearing fast, so if you want to snap up a saving, this is what to shop today.
Best Amazon Prime Day deals
If you already know what you're looking for, this Amazon Prime Day, this handy, quick list will jump you straight to the best deals in that category.
- Air fryers: deals on Tower, Ninja, and Tefal
- Air purifiers: deals on Levoit, Phillips, and more
- Coffee machines: Nespresso, De'Longhi & Philips
- Dehumidifiers: save on De'Longhi, Meaco, and Pro Breeze
- Heaters: discounts on electric and fan heaters
- Household essentials: stock up on cleaning products
- Laundry: savings on heated clothes airers
- Vacuums: deals on Shark, Dyson, and Bosch
Best Amazon deals
I've scoured Amazon for the best deals on some of Ideal Home's highest-rated products. These are the deals well worth snapping up today.
Air fryer deals
Vacuum deals
Coffee machine deals
Kitchen deals
Cleaning deals
Outdoor deals
Heater deals
Air quality deals
Laundry deals
Prime Membership
Editor's top tips for shopping Amazon Prime Day
With any big sales event, being prepared and knowing what you're looking for is key. Here's how our editors use their knowledge to find the best deals.
For kitchen appliances, Ninja is my go-to brand to lookout for. They often launch exclusives on Amazon during shopping events (like exclusive colourways) as well as dropping their prices on the shopping platform.
Ninja regularly launch new products, so as soon as I see a new product drop my eyes are peeled for the original to land in the sale during a big event like Amazon Prime Day. Recently, I've been testing out their new espresso machine (the Ninja Luxe Café Pro) so I placed good money on the OG model getting discounted (and it is).
I'm also a huge Le Creuset stan, and it's an insider secret that Amazon nearly always drops the price on the Le Creuset 26cm Signature Enamelled Cast Iron Shallow Casserole Dish. It isn't as famous as the classic round casserole dish, but it is actually the most useful one to snap up.
One thing I've historically noticed is not great to shop on Prime Day is pizza ovens. That's because instead of selling on Amazon, some of my favourite pizza oven brands like Gozney and Ooni often run their own counter-sales, so if that's high up your wishlist, make sure to sign up to their newsletters rather than waiting for Prime Day.
Air fryer discounts are nailed on for Prime Day, so if you've been waiting to upgrade your appliance, wait a bit longer for maximum impact. Brands like Ninja and Tefal always have something to offer, as well as one of my favourite brands Instant. Watch out for those!
Air purifiers and fans are appliances I always recommend friends and family to pick up during Amazon Prime Day as it’s the prime season for all things air quality and cooling. They’re often heavily discounted as the weather gets cooler, and I find that big brands such as Blueair, Levoit, Dyson, and Shark are way more affordable than they typically would be throughout the year.
Amazon Prime Day is also a great time to pick up a new vacuum if you happen to be in the market for one, and it’s almost guaranteed that top-rated models like the Shark Stratos and older Dyson vacuums such as the Dyson V8 will be included within the discount event.
However, I would advise you to heed caution when picking up a vacuum during APD. Although the price drops may seem enticing, it’s still best to shop around - especially if you’re on the hunt for a Shark vacuum. That’s because Shark often quietly runs its own sales during this time, meaning it may be better to shop through them directly.
As vacuums are regularly discounted throughout the year - and most notably during the Black Friday sales - you could also wait a few months to pick up an even cheaper deal.
My top tip for shopping bedding in the Amazon Prime Day sales would be to look out for deals on tried-and-tested brand names. If you’re in the market for a bargain, then budget bedding brands Silentnight and Slumberdown both have Amazon storefronts that usually have discounts on Prime Day.
You can also find more premium bedding brands on Amazon, such as top-rated bedding from Woolroom and Panda, and mattresses from Simba and Emma.
However, I recommend doing a quick price comparison first. Amazon will often have some great bedding deals, but sometimes the brands will price match those deals on their own websites, and often buying bedding direct from the retailer will get you some useful added extras, such as a sleep trial so you can test the product at home before you buy.
FAQs
How long does Amazon Prime Day last
The summer Amazon Prime Day in 2025 ran over four days starting on 00.01 Tuesday 8th July and and then Prime Day ended at 23.59 on Friday July 11th, making this the longest Prime Day (or, should we say 'week'?!) yet.
In 2024, the discounts went live on 16th July and then Prime Day ended on the 17th July, giving shoppers 48 hours to hunt down their bargains. This year has been double the length of past Prime Day events. The downside to that is we saw many deals sell out, especially on fans and ACs.
What to buy on Amazon Prime Day
It can be easy to get swayed by the urgency of big discounts and limited-time offers on the Amazon Prime Day, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.
That's where the Ideal Home team's 'best of' guides are here to help, curating tried and tested best-in-class products, and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop.
So, whether you're looking for one of the best mattresses to upgrade your sleep, the best vacuum cleaners to give your floors some TLC, or the best coffee machines for the best brew, you'll find them all on our website.
How can I find good Prime Day Deals?
If you find Amazon confusing to navigate at the best of times, then Prime Day can feel a little overwhelming. Our first piece of advice is to head to the general Amazon deals page, where they gather up everything that's discounted. Here you can make a start with browsing the sort of deals you're interested in.
Another place that is perfect to look for discounts is the Amazon Star Store, which is a storefront packed with only highly-rated products so that you can be sure that they are worth your investment. From appliances to garden tools, it's a great place to shop for certifiably highly-rated products.
Whether you're looking for a saving on one of this year's must-have kitchen appliances, or a discount on some seasonal decor, we think it's clear Amazon is the place to shop. Keep an eye on Ideal Home and we'll let you know the best deals as they drop.
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