Amazon Prime Day 2025 officially kicks off in July – but I've already found some great early deals to snap up on Ninja, Blueair, Shark, and more

I've hunted down the best early Amazon Prime Day deals this week

Amazon Sale hero image, complete with various home appliances including an air fryer, vacuum, air purifier and more
(Image credit: Future PLC)

If you have a purchase planned and are looking for some discounts, the wait is nearly over. The dates of Amazon Prime Day 2025 have officially been announced, and this year we can expect Amazon Prime Day deals to launch on Tuesday July 8th.

Except, there's one major change. For the first time, what used to be a 24-hour sale, and then became a 48-hour-long event, has this year been extended to last four full days. That's 96 whole hours of Prime Day deals running from Tuesday July 8th until Friday July 11th 2025.

As ever, we don't know exactly what deals will be on until the sale kicks off, but Amazon has promised savings on plenty of Ideal Home favourites, including Dyson, De'Longhi, Shark, and Ninja.

Once Prime Day deals are active, we'll be keeping this page updated with our recommendations for the best deals to buy. But, if you can't wait to shop – or you want to add some products to your Amazon wishlist ready for the big event – I've rounded up some of this week's best early Amazon deals below.

What to shop

These are a few of the hottest categories we're expecting to see with some major discounts. Prime Day deals like these are usually good, with savings of up to 50% off commonly seen.

Early Amazon deals

Shark PowerPro Cordless Stick Vacuum Cleaner
Save £79.99
Shark PowerPro Cordless Stick Vacuum Cleaner: was £249.99 now £170 at Amazon

Our vacuum expert Lauren has already spied this early deal on the space-saving Shark PowerPro Cordless Stick Vacuum Cleaner. You can fold the wand for compact, freestanding storage, and angle it to capture dustballs from under furniture and awkward nooks and crannies.

Ninja Foodi MAX Dual Zone Digital Air Fryer AF400UK
Save £60
Ninja Foodi MAX Dual Zone Digital Air Fryer AF400UK: was £239.99 now £179.99 at Amazon

Similarly, if you don't yet have one of the best air fryers on the market, our Kitchen Appliance Editor, Molly, recommends this Ninja classic, and it's already reduced on Amazon today. Our Ninja Foodi MAX Dual Zone review has all the detail.

Blueair Blue 511i Max Smart WiFi Air Purifier
Save £30
Blueair Blue 511i Max Smart WiFi Air Purifier: was £129 now £99 at Amazon

Blueair's appliances are some of the best air purifiers we've tested, and this smart model is well worth snapping up whilst it's reduced. There's also savings to be found on the larger Blueair Blue Max 3250i Smart WiFi Air Purifier.

PHILIPS  L'OR Barista Sublime Capsule Coffee Machine
Save £54.99
PHILIPS L'OR Barista Sublime Capsule Coffee Machine: was £109.99 now £55 at Amazon

We rate this one of the best pod coffee machines under £100. Last Prime Day we saw the price slashed to just under £50, and it's currently on sale for just a few pounds more. Our L'OR Barista Sublime review has more info if you can't wait a little longer for that caffeine hit.

MeacoFan 1056 Air Circulator
MeacoFan 1056 Air Circulator: was £104.99 now £99.99 at Amazon

It may not be the biggest discount (yet), but Meaco makes some of the best fans in the business, and their products are rarely on sale. In fact, products are rarely in stock during peak season, so this small discount is still well worth having.

Prime Membership

Sign up for Amazon Prime

Sign up for Amazon Prime

The deals on Amazon Prime Day are only available to Prime members, so it’s well worth signing up for a free trial or renewing your Amazon Prime membership to ensure you have access.

Editor's top tips for shopping Amazon Prime Day

With any big sales event, being prepared and knowing what you're looking for is key. Here's how our editors use their knowledge to find the best deals.

A portrait of Molly from the Ideal Home team, smiling and showcasing her iced-coffee obsession.
Molly Cleary

For kitchen appliances, Ninja is my go-to brand to lookout for. They often launch exclusives on Amazon during shopping events (like exclusive colourways) as well as dropping their prices on the shopping platform.

Recently I've been testing out their new espresso machine (the Ninja Luxe Café Pro) which makes me hopeful that the OG model might be getting a discount this Prime Day. Fingers crossed.

I'm also a huge Le Creuset stan, so I'm really hoping for some great deals on their cast iron pieces. They already have some bits reduced like this Cast Iron Skillet (now £100 down from £155.00) which is hopefully a good omen.

One thing I've historically noticed is not great to shop on Prime Day is pizza ovens. That's because instead of selling on Amazon, some of my favourite pizza oven brands like Gozney and Ooni often run their own counter-sales, so if that's high up your wishlist, make sure to sign up to their newsletters rather than waiting for Prime Day.

Air fryer discounts are nailed on for Prime Day, so if you've been waiting to upgrade your appliance, wait a bit longer for maximum impact. Brands like Ninja and Tefal always have something to offer, as well as one of my favourite brands Instant. Watch out for those!

Lauren profile picture
Lauren Bradbury

Air purifiers and fans are appliances I always recommend friends and family to pick up during Amazon Prime Day as it’s the prime season for all things air quality and cooling. They’re often heavily discounted as the weather is warmer, and I find that big brands such as Blueair, Levoit, Dyson, and Shark are way more affordable than they typically would be throughout the year.

Amazon Prime Day is also a great time to pick up a new vacuum if you happen to be in the market for one, and it’s almost guaranteed that top-rated models like the Shark Stratos and older Dyson vacuums such as the Dyson V8 will be included within the discount event.

However, I would advise you to heed caution when picking up a vacuum during APD. Although the price drops may seem enticing, it’s still best to shop around - especially if you’re on the hunt for a Shark vacuum. That’s because Shark often quietly runs its own sales during this time, meaning it may be better to shop through them directly.

As vacuums are regularly discounted throughout the year - and most notably during the Black Friday sales - you could also wait a few months to pick up an even cheaper deal.

Amy Lockwood
Amy Lockwood

My top tip for shopping bedding in the Amazon Prime Day sales would be to look out for deals on tried-and-tested brand names. If you’re in the market for a bargain, then budget bedding brands Silentnight and Slumberdown both have Amazon storefronts that usually have discounts on Prime Day.

You can also find more premium bedding brands on Amazon, such as top-rated bedding from Woolroom and Panda, and mattresses from Simba and Emma.

However, I recommend doing a quick price comparison first. Amazon will often have some great bedding deals, but sometimes the brands will price match those deals on their own websites, and often buying bedding direct from the retailer will get you some useful added extras, such as a sleep trial so you can test the product at home before you buy.

FAQs

What to buy on Amazon Prime Day

It can be easy to get swayed by the urgency of big discounts and limited-time offers on the Amazon Prime Day, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.

That's where the Ideal Home team's 'best of' guides are here to help, curating tried and tested best-in-class products, and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop.

So, whether you're looking for one of the best mattresses to upgrade your sleep, the best vacuum cleaners to give your floors some TLC, or the best coffee machines for the best brew, you'll find them all on our website.

How can I find good Prime Day Deals?

If you find Amazon confusing to navigate at the best of times, then Prime Day can feel a little overwhelming. Our first piece of advice is to head to the general Amazon deals page, where they gather up everything that's discounted. Here you can make a start with browsing the sort of deals you're interested in.

Another place that is perfect to look for discounts is the Amazon Star Store, which is a storefront packed with only highly-rated products so that you can be sure that they are worth your investment. From appliances to garden tools, it's a great place to shop for certifiably highly-rated products.

How long does Amazon Prime Day last?

Amazon Prime Day 2025 is set to run over four days – from 00.01 on Tuesday July 8th until 23.59 on Friday July 11th, which is double the length of previous years.

In 2024 the discounts went live on 16th July and then Prime Day ended on the 17th July, giving shoppers 48 hours to hunt down their bargains.

Whether you're looking for a saving on one of this year's must-have kitchen appliances, or a discount on some seasonal decor, we think it's clear Amazon is the place to shop. Race you to the checkout!

Molly Cleary
Kitchen Appliances Editor

Molly is Ideal Home’s Kitchen Appliances Editor, the Ideal Home Certified Expert on Appliances. An all-around cooking and baking enthusiast, she loves finding the next must-have product for readers that will their kitchen a better place. She joined the team in September 2022 after working on the editorial teams of Real Homes, Homes & Gardens and Livingetc.

For the last 4 years, she's been reviewing hundreds of small appliances; conducting tests at home or in the Ideal Home test kitchen. She would be hard-pressed to pick a Mastermind specialist subject but air fryers are her ultimate area of expertise, after testing just about every single one released since 2022.

To keep ahead of trends and new releases, Molly has visited the testing and development spaces of multiple kitchen brands including Ninja Kitchen and Le Creuset as well as attended consumer shows such as IFA, hosted in Berlin to see the cooking innovations of the future.

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