Ginevra Benedetti
Ginevra Benedetti has been the Deputy Editor of Ideal Home magazine since 2021, having first joined the team in 2011. She currently oversees the publication of the brand’s magazine each month, editing, writing and commissioning, from planning through to publication. With a career in magazines spanning nearly twenty years, she has worked for the majority of the UK’s interiors magazines and websites, both as staff and as a freelancer. Just some of the other brands she has written for include Homes & Gardens, Livingetc, Country Homes & Interiors, Good Homes and Gardeningetc.com. She has been fortunate enough to have interviewed some of the most talented designers in the business and she's written about pretty much every area of the home - from shopping and decorating, appliances and home tech, wallpaper and fabric, kitchens and bathrooms, even extensions and conversions. Having lived in London for over 20 years, she recently moved north and now calls Glasgow home.
Ideal Home Truths
Where’s your happy place?
I can be terribly indecisive… so I’ll go with two! In winter, it’s in the living room curled up on the sofa with a fire going. In Summer, it’s most definitely in our sun-trapped garden. With a few friends over, kids playing on the trampoline, cooking up all sorts on the barbecue, with a glass of something cold in my hands.
What’s your home addiction?
I have so many! Scented candles for one. The smoky, musky scents. I’m really not keen on overly floral smells. I’m also a sucker for smart tech and home automation. I do like geeking out on how clever some of the latest tech can be and integrating it into my home.
What is your next home project?
I’ve just bought a couple of tins of Farrow & Ball’s Studio Green as I plan to repaint my office walls. It’s a really deep shade, but the room gets loads of natural light as it’s at the top of the house, so the colour will lighten up considerably. Once painted, I’ll probably add a simple shelf for some plants and things and some framed pictures. I tend to decorate in stages. I do a little, live with it.. and then tweak. Another result of my indecisiveness!
Latest articles by Ginevra Benedetti
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The Smeg ice cream maker is the perfect summer upgrade for your stand mixer
Fancy some ice cream? Ditch the effort of queuing in the supermarket or waiting for an online delivery – take matters into your own hands with Smeg’s brilliant new ice cream maker
By Ginevra Benedetti
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See how a clever extension transformed two flats into one family home
Adding an extension and exterior staircase has made this split property whole again
By Ginevra Benedetti
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Sleep expert shares his top tips for buying the best bed for you and your partner
More horizontal space = a good night's sleep
By Ginevra Benedetti
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High Street Hero: Fenella Smith
Get to know the animal-loving British designer behind the illustrated ceramics that never fail to raise a smile
By Ginevra Benedetti
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Celebrate the Royal wedding in style with Marks and Spencer
Exclusive royal wedding gifts are available in store now at M&S
By Ginevra Benedetti
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Join Phil Spencer for a Twitter Q&A with Housetohome and Rated People
Phil is here to help with your property dilemmas – so what are you waiting for? It’s time to #AskPhil!
By Ginevra Benedetti
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Amazon Echo launches in the UK - the Future has officially arrived!
First came robotic vacuum cleaners, then the hoverboards, now Amazon's futuristic responsive technology has found its way home, and we couldn't be more excited about it!
By Ginevra Benedetti
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Clean up your garden with the ultimate garden cleaning kit
Wash away the grime that's accumulated since last year by following these handy garden cleaning tips – we've also got all the hero products you need for a spruced-up garden
By Ginevra Benedetti
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Exterior paints and finishes
Let a coat of fresh colour bring outside spaces to life and protect your house, shed and fencing from the elements
By Ginevra Benedetti
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Be cash clever and get the new-vintage feel for less
Check out what the highstreet has to offer to get the new-vintage look in your home for less
By Ginevra Benedetti
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Transform three rooms with moody blue
Update a simple country look with a swathe of deep dramatic blue and a little vintage-inspired floral pattern
By Ginevra Benedetti
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Pick an archive wallpaper
Need inspiration? Check out our selection of wallpapers based on classic archive prints
By Ginevra Benedetti
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Presents for the emotionally inept this Valentine’s Day
Emotionally unavailable partner? No worries, we have the perfect way to tell them 'I love you' without all the sappy mush
By Ginevra Benedetti
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Decorating with blue
Take the plunge and decorate your scheme with a splash of this gorgeous colour, from moody blue hues to fresh aqua brights
By Ginevra Benedetti
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Wireless speakers to put on show
The latest hi-fi systems offer wireless streaming technology and great sound - and are even designed to look good in your home
By Ginevra Benedetti
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Why is no one using this cleaning cupboard staple any more?
Have you got rid of yours?
By Ginevra Benedetti
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Don't Move, Improve! Step inside 2016's most innovative house transformations
Be inspired by these contemporary extensions and conversions that show you don't have to move to get more space
By Ginevra Benedetti
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Five ways to save water in style in your bathroom
Promotional feature with VictoriaPlum.com
By Ginevra Benedetti
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Ideas for domestic aquariums
Aquariums built into the internal architecture of a home are becoming an original and unexpected feature in many homes in the UK
By Ginevra Benedetti
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Take a sneak peak at the new affordable lighting company we can't wait to shop
Introducing Mabel Home & Lighting - the home of gorgeous designer lighting at great value prices
By Ginevra Benedetti
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How to enjoy the scents of summer all year round
Fill your home with easy-to-make aromatic citrus and herb fragrancers
By Ginevra Benedetti
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5 simple steps to the colonial-cool look of Indian Summers
With Channel 4’s popular drama, Indian Summers, hotting up with scandal, murders and illicit affairs aplenty, here’s how to re-create the classic combination of Downton elegance and exotic style
By Ginevra Benedetti
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All aboard! Man transforms London Routemaster bus into a mobile bar
This red Routemaster conversion has turned a 1960s bus into the ultimate bar venue
By Ginevra Benedetti
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Fancy life on the road? Then watch this epic camper van conversion story
Woman converts old van into a tiny home on wheels - and documents it on her YouTube channel
By Ginevra Benedetti