Ginevra Benedetti
Ginevra Benedetti has been the Deputy Editor of Ideal Home magazine since 2021, having first joined the team in 2011. She currently oversees the publication of the brand’s magazine each month, editing, writing and commissioning, from planning through to publication. With a career in magazines spanning nearly twenty years, she has worked for the majority of the UK’s interiors magazines and websites, both as staff and as a freelancer. Just some of the other brands she has written for include Homes & Gardens, Livingetc, Country Homes & Interiors, Good Homes and Gardeningetc.com. She has been fortunate enough to have interviewed some of the most talented designers in the business and she's written about pretty much every area of the home - from shopping and decorating, appliances and home tech, wallpaper and fabric, kitchens and bathrooms, even extensions and conversions. Having lived in London for over 20 years, she recently moved north and now calls Glasgow home.
Ideal Home Truths
Where’s your happy place?
I can be terribly indecisive… so I’ll go with two! In winter, it’s in the living room curled up on the sofa with a fire going. In Summer, it’s most definitely in our sun-trapped garden. With a few friends over, kids playing on the trampoline, cooking up all sorts on the barbecue, with a glass of something cold in my hands.
What’s your home addiction?
I have so many! Scented candles for one. The smoky, musky scents. I’m really not keen on overly floral smells. I’m also a sucker for smart tech and home automation. I do like geeking out on how clever some of the latest tech can be and integrating it into my home.
What is your next home project?
I’ve just bought a couple of tins of Farrow & Ball’s Studio Green as I plan to repaint my office walls. It’s a really deep shade, but the room gets loads of natural light as it’s at the top of the house, so the colour will lighten up considerably. Once painted, I’ll probably add a simple shelf for some plants and things and some framed pictures. I tend to decorate in stages. I do a little, live with it.. and then tweak. Another result of my indecisiveness!
Latest articles by Ginevra Benedetti
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Wireless speakers to put on show
The latest hi-fi systems offer wireless streaming technology and great sound - and are even designed to look good in your home
By Ginevra Benedetti
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Why is no one using this cleaning cupboard staple any more?
Have you got rid of yours?
By Ginevra Benedetti
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Don't Move, Improve! Step inside 2016's most innovative house transformations
Be inspired by these contemporary extensions and conversions that show you don't have to move to get more space
By Ginevra Benedetti
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Five ways to save water in style in your bathroom
Promotional feature with VictoriaPlum.com
By Ginevra Benedetti
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Ideas for domestic aquariums
Aquariums built into the internal architecture of a home are becoming an original and unexpected feature in many homes in the UK
By Ginevra Benedetti
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Take a sneak peak at the new affordable lighting company we can't wait to shop
Introducing Mabel Home & Lighting - the home of gorgeous designer lighting at great value prices
By Ginevra Benedetti
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How to enjoy the scents of summer all year round
Fill your home with easy-to-make aromatic citrus and herb fragrancers
By Ginevra Benedetti
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5 simple steps to the colonial-cool look of Indian Summers
With Channel 4’s popular drama, Indian Summers, hotting up with scandal, murders and illicit affairs aplenty, here’s how to re-create the classic combination of Downton elegance and exotic style
By Ginevra Benedetti
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All aboard! Man transforms London Routemaster bus into a mobile bar
This red Routemaster conversion has turned a 1960s bus into the ultimate bar venue
By Ginevra Benedetti
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Fancy life on the road? Then watch this epic camper van conversion story
Woman converts old van into a tiny home on wheels - and documents it on her YouTube channel
By Ginevra Benedetti
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How to spoil your mum at home this Mother's Day
Pamper and please your Mum from home this Mothering Sunday with these great activities
By Ginevra Benedetti
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Decorate with beautiful bird print wallpapers
Need inspiration? Check out the latest of this season's bird print wallpapers
By Ginevra Benedetti
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Get cosy – update your fireplace
Keep the home fires burning by making sure your property is toasty this winter. Here's a pick of our favourite looks and how to make them work for you
By Ginevra Benedetti
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Introducing the Bluicer – a new way to prep healthy drinks and more
Introducing the Bluicer – a new way to prep healthy drinks and more
By Ginevra Benedetti
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Budget Christmas table ideas
After crafty and thrifty ideas for decorating your dining table this Christmas?
By Ginevra Benedetti
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Traditional Victorian house with modern extension – this 'old meets new' property is a must see
This traditional Victorian house with modern extension in Scotland is an excellent example of sympathetic design
By Ginevra Benedetti
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Creating the perfect home costs £18,000 and takes 4 years. So, what’s on your to-do list?
A recent study shows the average Brit needs to spend over £18,000 and embark on a 4.5 year project to create their ideal home
By Ginevra Benedetti
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Water bills: how to understand them, reduce them and what to do if you’re struggling to pay
When it comes to water bills, knowing what and how you’re charged is crucial to keeping your household bills under control
By Ginevra Benedetti
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Be cash clever and get the cosy coastal look for less
Reinvent seaside style with inspiration from dramatic moody skies and the wild shoreline
By Ginevra Benedetti
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The history of John Lewis & Partners – the UK's favourite department store
We take an in-depth look into the history of ‘the partnership’
By Ginevra Benedetti
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You’ll never burn barbecue food again with the clever new Weber Connect
Transform any old grill into a barbecue for the 21st century with this genius gadget
By Ginevra Benedetti
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Discover how extending out and into the side return has filled this new kitchen diner with light
By extending this property by three metres and out into the otherwise redundant side return, this once dark and dingy space is now flooded with light
By Ginevra Benedetti
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See how a glazed wraparound extension adds space and light to this semi-detached basement
Subterranean floors naturally lack light but by introducing a wraparound glazed extension to their home, these homeowners transformed the look of their home into a light and bright space
By Ginevra Benedetti
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Do you prefer your pet to your partner? You’re not alone…
If you secretly prefer a cuddle with your cat to spending time with your beloved you’re in good company
By Ginevra Benedetti