Ginevra Benedetti
Ginevra Benedetti has been the Deputy Editor of Ideal Home magazine since 2021, having first joined the team in 2011. She currently oversees the publication of the brand’s magazine each month, editing, writing and commissioning, from planning through to publication. With a career in magazines spanning nearly twenty years, she has worked for the majority of the UK’s interiors magazines and websites, both as staff and as a freelancer. Just some of the other brands she has written for include Homes & Gardens, Livingetc, Country Homes & Interiors, Good Homes and Gardeningetc.com. She has been fortunate enough to have interviewed some of the most talented designers in the business and she's written about pretty much every area of the home - from shopping and decorating, appliances and home tech, wallpaper and fabric, kitchens and bathrooms, even extensions and conversions. Having lived in London for over 20 years, she recently moved north and now calls Glasgow home.
Ideal Home Truths
Where’s your happy place?
I can be terribly indecisive… so I’ll go with two! In winter, it’s in the living room curled up on the sofa with a fire going. In Summer, it’s most definitely in our sun-trapped garden. With a few friends over, kids playing on the trampoline, cooking up all sorts on the barbecue, with a glass of something cold in my hands.
What’s your home addiction?
I have so many! Scented candles for one. The smoky, musky scents. I’m really not keen on overly floral smells. I’m also a sucker for smart tech and home automation. I do like geeking out on how clever some of the latest tech can be and integrating it into my home.
What is your next home project?
I’ve just bought a couple of tins of Farrow & Ball’s Studio Green as I plan to repaint my office walls. It’s a really deep shade, but the room gets loads of natural light as it’s at the top of the house, so the colour will lighten up considerably. Once painted, I’ll probably add a simple shelf for some plants and things and some framed pictures. I tend to decorate in stages. I do a little, live with it.. and then tweak. Another result of my indecisiveness!
Latest articles by Ginevra Benedetti
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5 worrying signs you could be pet obsessed
Have you taken your love of pets too far? Here’s 5 worrying signs you could turn into an obsessive pet owner…
By Ginevra Benedetti
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How to break up a large wall in a living room – 11 clever decorating ideas
Transform an empty wall into an area packed with personality with help from these clever ideas
By Ginevra Benedetti
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What is IFTTT and how does it work?
Discover how a service called IFTTT can help connect your smart devices and gadgets and help your home run smoother...
By Ginevra Benedetti
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See how this Victorian terraced house has been transformed with a modern kitchen extension
From old and dark to bright and light, this Victorian terraced house has been transformed with flat roof glazing and new extensions
By Ginevra Benedetti
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Discover how this simple side return extension has transformed this kitchen
Want to add more space and light? Even the smallest of extension projects can make a huge difference to your home
By Ginevra Benedetti
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Explore this stunning revamped Victorian terrace with timber and glass extensions
See how a timber and glass ground floor extension with matching loft conversion has transformed this traditional terraced property
By Ginevra Benedetti
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Council Tax bands and costs explained
Understand how council tax is calculated - and make sure your property is in the correct price band.
By Ginevra Benedetti
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How to calculate a gas bill – a step by step guide
As energy prices rise, here's how to work out what you are spending and why on gas
By Ginevra Benedetti
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Who are Britain’s biggest home spenders?
A recent survey revealed which regions in Great Britain are prepared to spend more when redecorating. How does it compare to your home?
By Ginevra Benedetti
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LG just made its futuristic fridge technology a lot more affordable... and it's pretty gorgeous, to boot
LG InstaView fridge freezer
By Ginevra Benedetti
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Be cash clever and get the eastern-fusion look for less
Bring elegance to a bedroom scheme with fresh, Oriental-inspired designs
By Ginevra Benedetti
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High street heroes: Ercol’s Edward Tadros & Rachel Galbraith
Meet the chairman and the design director behind the much-coveted mid-century brand, Ercol
By Ginevra Benedetti
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CLEVER TECH ALERT! Dyson has launched three new products guaranteed to improve your life
Yes, one's a vacuum cleaner, but there's more...
By Ginevra Benedetti
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Sliding pocket doors and barn doors – ideas and advice for fitting these ultimate space-savers
Find out if sliding pocket doors could be the answer to saving space in your home
By Ginevra Benedetti
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Is this the recycling solution to the UK’s 7.3 million tonne food waste problem
First we invited Amazon's Alexa into our homes, now it could be time to invite the Smart Cara composter to help deal with food recycling at home
By Ginevra Benedetti
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B&M valentine’s day gifts are seriously sweet – and all under £10
Get in the mood for the big day with these quirky Valentine's buys
By Ginevra Benedetti
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This trend-topping Asda tiki bar will transform your garden into a tropical paradise
This totally tropical tiki bar from George Home is EVERYTHING this summer
By Ginevra Benedetti
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Meet the stylish and innovative co-founder of Notonthehighstreet.com
Holly Tucker, co-founder of the site Notonthehighstreet.com, believes decorating is about finding your own style, rather than following trends
By Ginevra Benedetti
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New app makes 3D scans of your home – making measuring up a doddle
Banish the measuring tape for a clever new app that can capture thousands of measurements in seconds
By Ginevra Benedetti
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Ikea reveals just how much we spend each year doing up our homes
Research commissioned by Ikea reveals that Britons update their homes with new trends up to four times a year at an average cost of £886. Let's see what else they found out...
By Ginevra Benedetti
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Change your mornings forever with 'the world's best alarm clock'
If you're not feeling motivated to get up in the bleak January weather, you need this alarm clock...
By Ginevra Benedetti
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New Year, new home! Super simple updates for every room (that won’t break the bank!)
With these easy and affordable twists to your home you'll beat the January blues in no time
By Ginevra Benedetti
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Cat furniture is a thing. Here's how to turn your home into a kitty playground
Doesn't everybody choose furniture with their pet in mind?
By Ginevra Benedetti
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The Dyson 360 Heurist launches today – could it be the best robot vacuum EVER?
Dyson 360 Heurist robot vacuum
By Ginevra Benedetti