Ginevra Benedetti
Ginevra Benedetti has been the Deputy Editor of Ideal Home magazine since 2021, having first joined the team in 2011. She currently oversees the publication of the brand’s magazine each month, editing, writing and commissioning, from planning through to publication. With a career in magazines spanning nearly twenty years, she has worked for the majority of the UK’s interiors magazines and websites, both as staff and as a freelancer. Just some of the other brands she has written for include Homes & Gardens, Livingetc, Country Homes & Interiors, Good Homes and Gardeningetc.com. She has been fortunate enough to have interviewed some of the most talented designers in the business and she's written about pretty much every area of the home - from shopping and decorating, appliances and home tech, wallpaper and fabric, kitchens and bathrooms, even extensions and conversions. Having lived in London for over 20 years, she recently moved north and now calls Glasgow home.
Ideal Home Truths
Where’s your happy place?
I can be terribly indecisive… so I’ll go with two! In winter, it’s in the living room curled up on the sofa with a fire going. In Summer, it’s most definitely in our sun-trapped garden. With a few friends over, kids playing on the trampoline, cooking up all sorts on the barbecue, with a glass of something cold in my hands.
What’s your home addiction?
I have so many! Scented candles for one. The smoky, musky scents. I’m really not keen on overly floral smells. I’m also a sucker for smart tech and home automation. I do like geeking out on how clever some of the latest tech can be and integrating it into my home.
What is your next home project?
I’ve just bought a couple of tins of Farrow & Ball’s Studio Green as I plan to repaint my office walls. It’s a really deep shade, but the room gets loads of natural light as it’s at the top of the house, so the colour will lighten up considerably. Once painted, I’ll probably add a simple shelf for some plants and things and some framed pictures. I tend to decorate in stages. I do a little, live with it.. and then tweak. Another result of my indecisiveness!
Latest articles by Ginevra Benedetti
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Easter wreath ideas for spring decorating
Forget Christmas wreaths, now it's all about the Easter garland. Here are a few of our favourite Easter wreaths to inspire you
By Ginevra Benedetti
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Meet Genevieve Bennett, a homeware and textile designer with a love of colour
Homeware and textile designer Genevieve Bennett spends her nine to five surrounded by pattern and colour... then retreats to her home, which is calm and neutral
By Ginevra Benedetti
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Meet the woman behind Liberty's magical window display
Liz Silvester is the woman behind Liberty’s spectacular window displays, and if there’s one thing she’s learnt from 16 years in retail, it’s that you can’t rush perfection
By Ginevra Benedetti
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New season colours for autumn/winter 2016
Decorate with a designer's eye and transform your home this autumn with expert advice from the top paint brands. From pretty pinks to daringly dark hues, there's a shade that's perfect for your country home
By Ginevra Benedetti
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Marie Claire and L'Occitane join forces to raise money for girls in developing countries - and here's how you can help
Buy a deliciously-smelling candle and support this worthy cause for girls in developing countries
By Ginevra Benedetti
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10 dog houses that are way better than your actual home!
The phrase 'in the dog house' takes on a totally new meaning with these luxury kennels. More styled than our own homes, they really take the dog biscuit!
By Ginevra Benedetti
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How to have fun with orange and black this halloween
Black and orange may be a colour scheme associated with Halloween, but it's not as terrifying as you might think
By Ginevra Benedetti
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7 signs that your pet rules your home
Are you the king of your castle? Or does your pet rule the roost? For many years now, Brits have enjoyed the reputation of being a nation of pet lovers, but some of us (cough, cough) have been known to take that title a little too seriously
By Ginevra Benedetti
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10 signs that say you're in a dog-owner's home
Clever clues that mean you should beware of the dog
By Ginevra Benedetti
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Get your front door ready for spring
Impress your guests as they step over the threshold of your ravishing front door
By Ginevra Benedetti
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Don't Move, Improve! See the amazing extensions on the 2016 New London Architect shortlist
Take a look at the amazing extensions, conversions and home improvements that made the 2016 New London Architect shortlist
By Ginevra Benedetti
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School bus converted into tiny home on wheels
See how this guy has converted an old school bus into an epic living space
By Ginevra Benedetti
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7 ideas for country style Christmas wreaths
Decorate your front door with a lovely seasonal wreath to welcome holiday visitors in true festive spirit!
By Ginevra Benedetti
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Country style on a budget
Smart decorating ideas capturing the heart and soul of country style without splashing the cash.
By Ginevra Benedetti
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14 tell-tale signs you've taken home austerity too far
Worried you've gone overboard with the pared-back minimalist look? Here's how to find out...
By Ginevra Benedetti
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The 7 stages of a renovation project
The home improvement journey is about to start! Here are the stages of joy you're about to experience... Excited? Of course you are.
By Ginevra Benedetti
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View this converted factory home, owned by cool hipsters
We’re besotted with this Pop Culture meets Land of Oz fantasy home in an East London converted factory
By Ginevra Benedetti
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Online Safety: Do You Feel Safe Using the Internet?
When it comes to online safety security risks, credit card fraud, malware and privacy issues are a continual cause for concern. Here's what you need to know about keeping safe online.
By Ginevra Benedetti
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Take a tour around this extended country cottage
The features on the outside of this country cottage disguise the extension built at the rear which allows space for the owners and their family to live in comfort.
By Ginevra Benedetti