Amazon launches handcrafted, artisan shopping site

Handmade at Amazon is a new platform for unique, factory-free products

Online shopping behemoth Amazon has announced that it’s moving onto Etsy’s patch, launching ‘Handmade at Amazon’, an artisan-based shopping site, selling hand-crafted, factory-free products.

There will be over 30,000 products to browse through, all made by UK and Europe-based crafters and artisans, in key categories such as jewellery, home decor, artwork, and furniture.

Makers apply to be part of the platform, guaranteeing the products are small-scale productions made wth unique care.

And shoppers get to browse using Amazon’s familiar products interface.

‘We have designed a shopping experience for customers looking for unique, handmade items by bringing together many of
the best artisans from across Europe. With Handmade at Amazon,
artisans can grow their business, and many of them will now be able to
turn their passion into a career,’ said Francois Saugier, Vice President
for Amazon Seller Services in Europe.

Simon Johnson,
Director of Seller Services UK added: ‘Knowing that an item has a unique story
behind it and is genuinely handcrafted creates a personal experience
for customers and makes owning handmade items extra

For the sellers, Handmade at Amazon aims to help them develop and grow their business, opens the doors to a wider audience, and will hopefully allow them to spend more time on crafting rather than business management.

at Amazon is a huge opportunity for us, as until now we’ve only sold
locally, but our designs
will now be seen nationwide,’ said makers Nic and Andy Bouchard, from MooBoo Home.

‘We hope that this opportunity will mean
the move from part time hobby to full time business, and we can’t wait
to get started.’

To find out more, and get shopping, head over to

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