Annie Collyer

Deputy Ecommerce Editor

About me
Hello! I'm Annie, Ideal Home's Deputy Ecommerce Editor. With four years of shopping experience under my belt, I'm here to tell you exactly what you need to buy for your home, at what time of the year and also, from where. You can find my shopping words of wisdom on Real Homes, Gardeningetc, Livingetc, Homes & Gardens and Woman & Home. My true expertise, though, lives in the home fragrance world. I am obsessed with testing reed diffusers, candles and other scented buys, as in my eyes there's no point in dressing your home with stylish furniture and the latest tech and appliances, yet not making sure that it smells as good as it looks.

After working as an Intern at Country & Townhouse, chatting about all things London and what to do and see in the capital,  I landed the role of Deals Editor at Real Homes in 2018. Here, I spent my time searching for the very best bargains – especially during Amazon Prime Day and Black Friday. In January 2021 I started the new role of UK Shopping Editor across Future's home vertical and it was from there my love for shopping grew.

My Specialist Subjects
It's not so much a specialist subject as per se, but I love finding a bargain. Whether it's something I've wanted forever that's finally on sale at Amazon, a trending item I've spotted at Primark Home for under a fiver, or even a one-off in my local charity shop. You'll forever find me perusing Facebook Marketplace or looking for ways to DIY expensive-looking homewares for a budget-friendly alternative. I once found a brand new Le Creuset pan in a charity shop for £4.99...

My Ideal Home
I'm currently dreaming of owning a Victorian terrace in London that boasts everything from original fireplaces to solid wood floors, cornices, large bay windows and ceiling roses. I would, of course, balance old with the new with some dreamy crittall-style doors. Oh, and a garden would be a must-have, not only to fuel my garden furniture addiction but also for my Pug, Doug, to zoom around in.


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