Take a tour around a modern riverside apartment in south London

Gastone Rinaldi for Poltrona Frau at EDC London

Grey felt, pale blue velvet, baby-soft leather and smoked dark glass, mixed with wood exude a rough-around-the-edges feel in this modern living room. Neutral walls and ceilings help to showcase the oversized framed photographs and art works.

Sofa
Minotti
Armchairs
Sergio Rodrigues for Espasso
Tarantula photograph
By Guido Mocafico at Hamiltons Gallery

The owner makes the most of a stunning view by choosing pale greys and wooden furniture for a classy look that doesn't detract attention from the picture window. A pair of plants on the balcony help to soften the hard lines of the building.

Armchair
Sergio Rodrigues for Espasso
Similar concrete planters
Marshalls

The substantial storage unit, made in wood and concrete, keeps the look fresh and modern and helps to keep the living room clutter-free.

Armchair
Sergio Rodrigues for Espasso

Parts off this open-plan living space have been sectioned off with a storage unit to create different zones of interest. A piece of visual artwork is a great way to break up a blank wall.

Leather stools
Amy Somerville

There may not be a window on this wall, but the huge print taken from the inside of the Louvre pyramid makes it feel like you're gazing out on a Paris scene. It's a clever trick, which makes the space feel huge.

Similar lamp
Ikea
Similar armchairs
Heal's

Limed oak floating kitchen shelves look extra cool teamed with the sliding fluted-glass panels, which are hung on a black iron frame. A trio of glass pendant lights drops from the ceiling and ties in perfectly.

Pendant lights
Brokis

An all-white kitchen isn't easy to keep clean, but it does look amazing! The darker-coloured flooring and seating provide contrast.

Pendant lights
Brokis

A large floor-to-ceiling print at one end of your table makes a big statement in the dining room.

Similar chairs
Ikea
Print
White Cube

Neutral colours in greys and whites give the master bedroom a serene ambience. This striking red painting makes a great focal point in this room.

Bed
Paolo Piva for Poliform
Painting
James Nares from Hamiltons Gallery

Lots of shallow wardrobe storage compartments help to clothing and accessories neatly in their place, but also easily visible. Pick a modular system so you can position sections where you need them most.

Similar storage
Ikea