Holly Willoughby’s favourite go-to homeware brand revealed… and we’re fans, too!

Pick up the presenter's favourite tableware at 20% off
  • We earn a commission for products purchased through some links in this article.
  • Holly Willoughby regularly offers her fans glimpses of her home on Instagram. Recently our eye has been caught by Holly Willoughby’s Emma Bridgewater plates that you can pick up for a bargain price this Black Friday.

    Related: Emma Bridgewater Black Friday deals – make savings of up to 40 per cent on classic mugs, plates and more

    On Instagram the busy Mum and presenter can be seen indulging in fondue and making ice cream cakes with her favourite spotty Emma Bridgewater plates. For this weekend only you can match Holly, and pick up her favourite homeware brand 20% off in the Emma Bridgewater Black Friday sale. The discount is off nearly everything on the website, and will be applied at checkout.

    Holly Willoughby Emma Bridgewater plates

    Polka Dot French Bowl: Was £19.95, Now £15.96, Emma Bridgewater
    This iconic Emma Bridgewater pattern is now 20% off for this weekend only. These pieces rarely go in the sale so now is the time to stock up. The French Bowl is perfect for a bowl of cereal, ice cream or a warming soup.

    View Deal

    Polka Dot Serving Plate: Was £59.95, Now £47.96, Emma Bridgewater
    Whether you’ve been inspired by the Great British Bake Off to cook up a storm, or something to make your M&S Victoria sponge look a little fancier treat yourself. The polka dot serving plate is currently 20% off, saving you £11.99. Just enough to get a few cakes to pop on it when you get home.

    View Deal

    Polka Dot 1/2 Pint Mug: Was £19.95, Now £15.96
    Do not miss this opportunity to snap up the iconic Emma Bridgewater mug 20% off. They are a favourite among the Ideal Home team, and dare we say it the best mug ever. They’re the perfect weight, shape and size for a soothing cup of tea.

    View Deal

    Over the summer, Holly’s spotty plates took pride of place on her Instagram. She posted a photo of her daughter’s ice cream cake for her birthday on her Instagram account.

    The caption read: ‘Reporting back…Ice cream cake was a success! Belle is super happy with her birthday creation…and we are super happy to have such a ray of sunshine in our life…Happy birthday beautiful Belle.’

    The Emma Bridgewater plate and matching bowls, beautifully set off, the cake decorated in multi-coloured sweets.

    Related: Black Friday coffee machine deals 2020 – top discounts on pod, filter and bean-to-cup espresso makers

    Treat yourself this weekend to this lovely set of crockery.

    All the latest from Ideal Home