Holly Willoughby's favourite go-to homeware brand revealed... and we're fans, too!

Pick up the presenter's favourite tableware at 20% off

Holly Willoughby regularly offers her fans glimpses of her home on Instagram. Recently our eye has been caught by Holly Willoughby's Emma Bridgewater plates that you can pick up for a bargain price this Black Friday.

Related: Emma Bridgewater Black Friday deals – make savings of up to 40 per cent on classic mugs, plates and more

On Instagram the busy Mum and presenter can be seen indulging in fondue and making ice cream cakes with her favourite spotty Emma Bridgewater plates. For this weekend only you can match Holly, and pick up her favourite homeware brand 20% off in the Emma Bridgewater Black Friday sale. The discount is off nearly everything on the website, and will be applied at checkout.

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Holly Willoughby Emma Bridgewater plates

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Polka Dot French Bowl: Was £19.95, Now £15.96, Emma Bridgewater (opens in new tab)
This iconic Emma Bridgewater pattern is now 20% off for this weekend only. These pieces rarely go in the sale so now is the time to stock up. The French Bowl is perfect for a bowl of cereal, ice cream or a warming soup.

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Polka Dot Serving Plate: Was £59.95, Now £47.96, Emma Bridgewater (opens in new tab)
Whether you’ve been inspired by the Great British Bake Off to cook up a storm, or something to make your M&S Victoria sponge look a little fancier treat yourself. The polka dot serving plate is currently 20% off, saving you £11.99. Just enough to get a few cakes to pop on it when you get home.

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Polka Dot 1/2 Pint Mug: Was £19.95, Now £15.96 (opens in new tab)
Do not miss this opportunity to snap up the iconic Emma Bridgewater mug 20% off. They are a favourite among the Ideal Home team, and dare we say it the best mug ever. They’re the perfect weight, shape and size for a soothing cup of tea.

Over the summer, Holly's spotty plates took pride of place on her Instagram. She posted a photo of her daughter's ice cream cake for her birthday on her Instagram account.

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A photo posted by on

The caption read: 'Reporting back...Ice cream cake was a success! Belle is super happy with her birthday creation...and we are super happy to have such a ray of sunshine in our life...Happy birthday beautiful Belle.'

The Emma Bridgewater plate and matching bowls, beautifully set off, the cake decorated in multi-coloured sweets.

Related: Black Friday coffee machine deals 2020 – top discounts on pod, filter and bean-to-cup espresso makers

Treat yourself this weekend to this lovely set of crockery.

Rebecca Knight
Rebecca Knight

Rebecca Knight has been the Deputy Editor on the Ideal Home Website since 2022. She graduated with a Masters degree in magazine journalism from City, University of London in 2018, before starting her journalism career as a staff writer on women's weekly magazines. She fell into the world of homes and interiors after joining the Ideal Home website team in 2019 as a Digital Writer. In 2020 she moved into position of Homes News Editor working across Homes & Gardens, LivingEtc, Real Homes, Gardeningetc and Ideal Home covering everything from the latest viral cleaning hack to the next big interior trend.