Sorry, White Company, M&S is my new go-to for affordable luxury-look pieces – these top picks prove it
It's serving luxe minimalist without the price tag
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If you’re a fan of the White Company’s signature minimalist, elegant style, then you’ll be interested in what I have to tell you. If you love The White Company but hate the prices, M&S’s homeware is the perfect, affordable alternative.
It’s no secret that M&S frequently nails the biggest home decor trend. But if recent designs are anything to go by, for example, their designer-look lighting section, M&S is serving expensive-looking homeware on a budget. Honestly, supermarket homeware has never looked so good.
We’ve already questioned whether M&S is giving Soho Home, but I think M&S is also the new White Company this year. These top picks prove it.
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M&S's Pure Cotton Coastal Embroidered Tablecloth (£35)looks effortlessly luxe.
What first made me wonder: ‘Is M&S the new White Company?’ was when I spotted the Pure Cotton Coastal Embroidered Tablecloth (£35) in M&S’s ‘New In’ section, which instantly reminded me of The White Company's stunning Prise du Jour Embroidered Table Runner £50).
While coastal decor is trending once again this year, it is perhaps unsurprising that both brands have opted for blue, fish-themed styles. However, what I think M&S has done so well is encapsulate the luxe look, which the White Company achieves so effortlessly.
Here are some more styles I think M&S is doing just as well as the White Company this year.
Tablecloths
Lighting
Bedding
Did you know M&S is one of the best places to buy bedding? This stunning set is selling fast - so be quick, if you like what you see.
Servingware
Tableware
As someone who loves both The White Company and M&S, M&S is an excellent choice to shop White Company looks on a supermarket budget.
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Kezia Reynolds joined the Ideal Home team as News Writer in September 2024. After graduating from City, University of London in 2022 with a bachelor’s degree in journalism, Kezia kicked off her career spending two years working on women’s weekly magazines. She is always on the lookout for the latest home news, finding you the best deals and trends - so you don’t miss a thing!