Here at Ideal Home we're always on the hunt for the best products at the best prices, so there are few things we're as eager to check out as Amazon Prime Day 2025.
While we cover every major sales event, this is one of the biggest in the UK, and it also tends to feature some of our all-time favourite brands and products.
The dates for Amazon Prime Day 2025 have yet to be confirmed, but in 2024 it was held on the 16th and 17th of July, so we're expecting this year it to be live over the 15th and 16th July.
Once the sales are active we'll be keeping this page updated with only the very best deals to be had. Until then, we've explained what you should expect in July and some hints and tips for being a savvy shopper.
Remember you do have to be a Prime member in order to bag these bargains, so make sure to sign up if you're wanting to take part.
Last summer's Amazon Prime Day saw discounted products available from a host of brands with Amazon storefronts, including plenty of Ideal Home favourites, like Ninja, Tower, Instant, Shark, Vax, Simba, and Emma.
These are a few of the hottest categories we're expecting to see with some major discounts. Prime Day deals like these are usually good, with savings of up to 50% off commonly seen.
- Garden and lawn care: we're expecting deals on Flymo lawn mowers and more
- Floorcare: for Dyson, Shark and Vax vacuums
- Outdoor furniture: for last minute garden refreshes
- Air purifiers: there should be savings on top-performing air purifiers
- Air fryers: from Ninja, Instant Pot and more
- Coffee machines: we'll see Nespresso machines and more for less
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FAQs
What to buy on Amazon Prime Day
It can be easy to get swayed by the urgency of big discounts and limited-time offers on the Amazon Prime Day, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.
That's where the Ideal Home team's 'best of' guides are here to help, curating tried and tested best-in-class products, and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop.
So, whether you're looking for one of the best mattresses to upgrade your sleep, the best vacuum cleaners to give your floors some TLC, or the best coffee machines for the best brew, you'll find them all on our website.
How long does Amazon Prime Day last?
As we've mentioned, this year’s Amazon Prime Day dates and times have yet to be confirmed, however it tends to run over two days. With this in mind we're anticipating the discounts to go live at 00.01 on 15th July and then when Prime Day should end would be at 23.59 on 16th July, giving shoppers a full 48 hours to hunt down their bargains.
How can I find good Prime Day Deals?
If you find Amazon confusing to navigate at the best of times, then Prime Day can feel a little overwhelming. Our first piece of advice is to head to the general Amazon deals page, where they gather up everything that's discounted. Here you can make a start with browsing the sort of deals you're interested in.
Another place that is perfect to look for discounts is the Amazon Star Store, which is a storefront packed with only highly-rated products so that you can be sure that they are worth your investment. From appliances to garden tools, it's a great place to shop for certifiably highly-rated products.
What is a Lightning Deal?
Lightning Deals mean an item will go on sale at a discount for a limited time (usually for a few hours, max) or until a certain number have been sold.
On any Lightning deal, you'll see a timer counting down how long you have to claim the deal and a percentage bar that shows how many of that particular item have already been purchased or is in a customer's basket.
When stocks are really low, you might be added to a Waitlist. This means that if a shopper has the item in their basket but doesn't go through to checkout, you might still have a chance to grab it. You'll need to be quick, though!
Whether you're looking for a saving on one of this year's must-have kitchen appliances, or a discount on some seasonal decor, we think it's clear Amazon is the place to shop. Race you to the checkout!
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