Give your soul (and your scheme!) a little lift with this beautiful handmade range from Ikea
Launched on International Women’s Day, the gorgeous new Stadigt range from Ikea is empowering women, bringing artisan craft to the masses, helping the environment and supporting development. Think that sounds like a tall order for a Swedish homeware giant? Think again.
1. Girl power
In partnership with social entrepreneurs Rangsutra and Industree PT, Ikea’s new Stadigt range works with self-help groups and co-operatives in India. Comprised of a predominantly female population, the co-operatives provide these women with an increased and stable income for their families. Not only that, but each of the 600 ladies employed to create the Stadigt range is a shareholder in the company, giving them the power to choose how their money is invested. Go girls!
2. Take your pick
As if reducing poverty and empowering women wasn’t enough, the beautiful collection of 30 products means you’ll be spoilt for choice, too. Take your pick from soft pieces including cushion covers, throws, an over-sized shoulder bag and hand-woven pouffes, or sturdier items such as storage boxes and baskets. Full of traditional Indian patterns, pretty prints and irresistible textures, it’ll weave its way into your heart in no time.
3. Personal touch
Like knowing that your products have been made with love and care? Of course you do! Thankfully, each of these gorgeous items is made by an artisan craftswoman, which not only ensures that the pieces are completely unique, but also helps to preserve the rich heritage of the local cultures. It’s a win-win!
To top it off, all the materials used in the range are sourced locally and come from suppliers approved by Ikea. In fact, Ikea’s so savvy that it’s taken advantage of India’s banana trade, and decided to turn excess waste into raw materials. The stems and fibres of the banana are rounded up, shredded and woven by hand to create the pouffes, cushions and storage pieces you see in store. Genius!
5. Pay it forward
If you weren’t already smitten, there’s more good news! Profits from the range are used by Ikea and their partnerships with social entrepreneurs, and put to good use by supporting economic, environmental and social development. If that’s not reason enough to draw up an over-sized shopping list, nothing is!
The Stadigt range is available from Ikea stores in Austria and Switzerland, and selected stores in Sweden, Italy and the UK. Prices start from £2 for a placemat.
Liked this? Check out the beautiful new alfresco range from Cath Kidston!